News & Commentary Straight from Think HQ

  • Case Studies May 20, 2016

    Community Sector Banking

    Community Sector Banking is a B Corp certified banking service that provides ethical finance solutions to not-for-profits and community groups across Australia.

    Community Sector Banking is a joint venture, 50% owned by Bendigo Bank and 50% owned by Community 21 (a consortium of not-for-profits).

    Since early 2016, Think HQ has been working with Community Sector Banking to strengthen its digital engagement with its target audiences - current and prospective customers and the not-for-profit sector.

    Think HQ created a digital engagement strategy tailored to Community Sector Banking’s target audience communication habits and preferences. This strategy underpinned all tactical communications support provided by Think HQ.

    Our collaboration with Community Sector Banking has achieved outstanding results. Community Sector Banking’s Twitter page has grown by 300 per cent compared with the same period last year, and other targets have been surpassed within 12 weeks.

    Our tactical communications...

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  • Commentary May 18, 2016

    Four tips to boost your social media presence

    When creating digital and social media content, it’s easy to jump straight into the tactical nitty gritty – what posts should be created, on what platform, and how many likes is enough to spell success. Audience habit is often overlooked, but recent Facebook data shows that how your audience accesses social media is a critical consideration when crafting digital content.

    With 100% of daily Facebook users now accessing the platform via mobile, it's crucial that content is mobile-friendly. Our Digital Strategist, Jane Metlikovec, is experienced in app creation and digital marketing, and Account Executive,Thanh Lam, runs multiple social media campaigns. Here are their top tips for online success:

    Know your audience’s behaviour

    Experiment with scheduling your social media posts and see when you get most traction and from who. Although there is a general rule that after-dinner hours are the best time to post, your audience may surprise you. Consider their demographics – the more mature...

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  • News April 15, 2016

    Think HQ's recent client additions

    Think HQ is delighted to confirm exciting new additions to this month’s client portfolio.

    Small Business Victoria

    Think HQ is assisting Small Business Victoria in event managing its Regional Roadshow series. Part of the annual Small Business Festival, the Roadshow travels to six regions in Victoria and hosts networking dinner events featuring a high profile keynote speaker who provides insights on how to improve small business productivity, growth and innovation.

    WorkSafe

    In light of WorkSafe Victoria’s head office relocation to Geelong, WorkSafe has contracted Think HQ to develop its ‘Explore Geelong’ initiative. The project seeks to introduce employees to the region, highlighting its range of services and lifestyle options to help families make an informed decision about the opportunity. Think HQ will manage this project and its related events.

    Association of Employees with Disability (AED)

    Think HQ has been approached by the AED to support the enhancement of the National Wage...

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  • Commentary February 09, 2016

    Above All Human

    Our Account Director and Digital Strategist Jane Metlikovec recently attended the Above All Human conference in Melbourne, an event for innovators and entrepreneurs.

    Here are some of Jane’s insights from the conference.

    Think HQ: What was the most insightful aspect about Above All Human? Who was your favourite speaker?

    Jane: It was fantastic to hear from so many leaders in innovation, entrepreneurship and technology, both home-grown and from across the seas. However, the highlights for me were Anil Daish and Kate Morris.

    Anil, an American technology and blogging giant, gave a powerful presentation about using technology for good. He believes that digital communicators need to stop creating for the top five per cent, and start directing their efforts towards creating digital solutions for those who have the least. His vision is a perfect reflection of Think HQ’s philosophy and why we exist – to work on projects of substance.

    Kate Morris, the founder of AdoreBeauty, Australia’s first...

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