June 25, 2019
“I wanted to work for a company that focussed on driving social change with purpose-led clients,” says Louisa Moy, on her new role at Think HQ.
Louisa has joined Think HQ as a Digital Marketing Specialist, bringing agency experience across Australian and European markets, working with the Federal Government, IBM and Medibank. She possesses a deep understanding of the power data provides in shaping long-term digital strategies that work.
At Think HQ, she will lead and develop digital marketing campaigns, including digital strategy and social media advertising. She holds a Bachelor of International Relations from Monash University and a Master of Brand Strategy and Marketing from Sup de Pub in France. Her skillset is a great addition to Think HQ, according to Founder and Managing Director Jen Sharpe.
“As we continue our expansion from PR agency to full service, through an added focus on creative and marketing campaigning, Louisa’s expertise in audience segmentation, trend...Read More
February 12, 2019
By Phil Benedictus, CEO Benedictus Media Buying & Planning
The world of TV and video content viewing is changing rapidly. While Free-to-Air TV’s numbers have been steadily in decline the last few years, Australians have never watched so much video content.
This is down to the rise of Streaming Video on Demand (SVOD) across catch-up TV, paid streaming services like Netflix, social platforms like Youtube and Facebook, with connected, internet-enabled TVs now commonplace in our homes and mobile video consumption soaring.
Over 13m Australians have access to some kind of paid SVOD platform. Youtube is visited by twice as many Aussies each month than Instagram and is the world’s 2nd largest search engine. SVOD is forecast to account for 40% of TV consumption by 2020.
And with video consumption increasingly fragmented, digital platforms are increasingly key to reaching your target audience. Here are 5 points to think about when buying digital video.
- Viewability– what percentage of the...
September 11, 2018
Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.
At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.
Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.
At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.
Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.
“Micro influencers have bigger opportunity to make change. They have smaller communities of...Read More
December 18, 2017
Summer time means beach time! Think HQ worked with the EPA to create two videos to educate the public via social media about water pollution risk in popular swimming spots - and how to access water quality forecasts and warnings.
To access more information about the water quality of Port Phillip Bay and the Yarra River, please visiting here.
We were delighted to work with the EPA after digitising their organisational strategy earlier in the year. You can view our work by visiting here.Read More
May 24, 2017
At Think HQ we’re passionate about creating high quality content for our clients, telling their stories across varied mediums.
We love making videos that allow us to approach subjects from a different angle. Here’s a few we’ve put together recently:
A Taste of Harmony
We captured a cook off between AFL footballers Majak Daw and Jason Johannisen to help promote the Scanlon Foundation’s A Taste of Harmony campaign.
Stay Smart Online
This cute animation encourages people to protect their important files and data by backing them up. It was developed for Stay Smart Online for World Backup Day.
We helped Australians with disabilities fight for fair pay in this video produced for Wage Justice Australia.
Celebrate Australia Day
We produced two videos for the National Australia Day Council (NADC) to encourage discussion of Australian identity and values in the lead up to our national day.Read More