News & Commentary Straight from Think HQ

  • News May 16, 2018

    Meet Kate

    Meet Kate

    Kate McGregor is Think HQ’s newest Senior Account Manager. An award winning communicator, specialising in partnerships and corporate social responsibility, Kate makes a fantastic new addition to the team.

    Since arriving at Think HQ, you’ve gelled quickly with the team and really hit the ground running. What are your first impressions of Think HQ?

    I’m extremely impressed with everybody's passion and drive to work on projects with purpose. It’s a refreshing office full of bright ideas, quick wit and friendly faces!

    You’ve worked in corporate for most of your career, what spurred your decision to cross over and work in agency?

    I worked in agency land for 12 months in Auckland, which gave me a taste of agency life. I really appreciate how agile you can be working in this sort of environment. I also really like that there are often more diverse projects to work on. Think HQ has the appetite to keep the business moving at a fast pace, which is exciting. Most importantly joining...

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  • Case Studies May 20, 2016

    Community Sector Banking

    Community Sector Banking is a B Corp certified banking service that provides ethical finance solutions to not-for-profits and community groups across Australia.

    Community Sector Banking is a joint venture, 50% owned by Bendigo Bank and 50% owned by Community 21 (a consortium of not-for-profits).

    Since early 2016, Think HQ has been working with Community Sector Banking to strengthen its digital engagement with its target audiences - current and prospective customers and the not-for-profit sector.

    Think HQ created a digital engagement strategy tailored to Community Sector Banking’s target audience communication habits and preferences. This strategy underpinned all tactical communications support provided by Think HQ.

    Our collaboration with Community Sector Banking has achieved outstanding results. Community Sector Banking’s Twitter page has grown by 300 per cent compared with the same period last year, and other targets have been surpassed within 12 weeks.

    Our tactical communications...

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  • Commentary February 09, 2015

    Communicating CSR value beyond data and numbers

    In 2014 we saw continued growth in the adoption and practice of Corporate Social Responsibility (CSR) across the globe, and its varied forms - shared value, inclusive business, B Corporations and others - featuring more prominently in corporate and business communications.

    This trend will no doubt continue in 2015, as businesses look to improve their economic performance in a climate that places increasing importance and corporate value on the impact a business has on people and planet.

    For business communicators, this provides both a challenge and an opportunity to inform and engage key stakeholders in a conversation about your company’s CSR.

    With the new year underway, it is a great time to consider how your company is engaging in the CSR journey, and particularly how it is communicating its CSR objectives and achievements.

    Reporting vs storytelling

    The practice of CSR reporting is vast and increasingly sophisticated, greatly enhanced by better data collection and analysis,...

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