February 09, 2016
Our Account Director and Digital Strategist Jane Metlikovec recently attended the Above All Human conference in Melbourne, an event for innovators and entrepreneurs.
Here are some of Jane’s insights from the conference.
Think HQ: What was the most insightful aspect about Above All Human? Who was your favourite speaker?
Jane: It was fantastic to hear from so many leaders in innovation, entrepreneurship and technology, both home-grown and from across the seas. However, the highlights for me were Anil Daish and Kate Morris.
Anil, an American technology and blogging giant, gave a powerful presentation about using technology for good. He believes that digital communicators need to stop creating for the top five per cent, and start directing their efforts towards creating digital solutions for those who have the least. His vision is a perfect reflection of Think HQ’s philosophy and why we exist – to work on projects of substance.
Kate Morris, the founder of AdoreBeauty, Australia’s first...Read More
January 13, 2016
Snapshot of the 2014 Australian Charities & Non-for-profits Commission (ACNC) report
In December last year, the Australian Charities and Not-for-Profits Commission (ACNC) released its 2014 report into the financial performance and sustainability of the Australian charitable sector. The report - produced in partnership with the Centre for Social Impact, and the Social Policy Research Centre at the University of New South Wales - revealed an extremely diverse and growing sector, with more than 38,000 registered charities currently operating within a $103 billion dollar industry.
Key insights of the report include:
SIZE AND LOCATION:
Around one in five Australian charities are considered as ‘large’, with an annual income of $1 million dollars or more. Some 22 per cent of ‘large’ charities reported incomes over $10 million dollars. Two thirds of all Australian charities are smaller charities - with an annual income of less than $250,000. NSW and Victoria dominate the charitable...Read More
January 05, 2015
As busy communicators, it is often not until the holiday period when we get the chance to sit down and reflect on our work. For many, this means an evaluation of past and current campaign progress and of the lessons that we have learned – what activity worked and what activity didn’t. It’s also when we look to the New Year and consider what our focus will be, and what emerging technologies or trends we can take advantage of.
Here’s a few thoughts on what we might see emerge and grow in public relations for 2015.
1. A picture tells a thousand words, but videos can say even more.
With the rise of photo-focused platforms like Instagram, SnapChat and Pinterest, we are seeing the power of images for public relations and marketing. If 2014 was the year we truly saw images take over the web, then 2015 is going to be the year of the video.
We’ve already had a preview of this phenomenon in 2014 with the emergence of the viral sensation that was the “Ice Bucket Challenge,” where videos...Read More
October 14, 2014
With headlines making a recent negative swing, a rare good news story caused pause for reflection in the Think HQ office this week.
New research has indicated Australians might be getting kinder. Yep, that’s right – findings suggest that the younger generation, so often categorised as self-indulgent and uncharitable, is actually taking part in acts of kindness more frequently than their older counterparts.
And that’s music to our ears. As an agency committed to projects of substance, often to achieve positive social change, it’s always been our contention that positivity is powerful. We’re lucky to work with an array of talented and impassioned clients, campaigns and communicators, and we’re very aware that kindness plays a big role in the work we produce for them.
Recently, as part of the Victorian Government’s Support Small Business Day 2014 campaign, we had the privilege of talking to small business owners across the state – bighearted people dedicated to providing for their...Read More