February 07, 2020
The start of a new decade tends to make one think about the future. For the communications and marketing industry, that means trend reports. Hundreds and hundreds of trend reports!
The 2020 lists are, as always, varied and worth a look, with all kinds of technological bells, whistles and doodads tipped to change the way we relate to each other.
If you haven’t read them all, don’t fret – we spent January reading them all, and if you’re the kind of person we tend to partner with (smart humans working tirelessly to create social good for people and the places they live), we’ve distilled it all into the main thing you need to consider.
Here it is: 2020, and the decade to come, will be defined by the rise of people power.
(Given Think HQ’s devotion to human-centred outcomes, you may not find it surprising for us to make that call, but trust us – it comes up again and again and again.)
Consumers are changing. Business and organisations can adapt to meet their new expectations, or face...Read More
September 18, 2018
By Think HQ Senior Account Executive Lauren Stanhope.
The goal of any successful event is to ensure your guests enjoy themselves, and that means ensuring they are comfortable and catered for. Around 4 million Australians live with disability, so ensuring your event is accessible is vital.
Here at Think HQ we manage a range of events, including breakfasts, conferences and workshops. There is a lot to keep track of when planning and running an event, and something like accessibility can feel intimidating if you don’t have a lived experience of disability.
But don’t worry; we’ve assembled our top tips to help you ensure all your guests have a great experience.
- 1. Site visits are essential
Many people don’t realise exactly what is required for an accessible event and while venue managers may believe their venue meets all your accessibility requirements, it definitely pays to view the venue in person to assess its suitability.
Only consider venues that allow people to enter, exit and...
September 11, 2018
Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.
At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.
Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.
At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.
Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.
“Micro influencers have bigger opportunity to make change. They have smaller communities of...Read More
May 22, 2017
Billionaire mining magnate Andrew Forrest gave $400 million to charity today, the single largest philanthropic donation by a living person in Australian history. Anna Spraggett, Think HQ Account Director, hopes it’s a sign of times to come.
There was a lot of attention on Andrew ‘ Twiggy’ Forrest today when he announced he was giving away $400 million to tackle cancer research, Indigenous disadvantage, the elimination of modern slavery and education. He was, after all, flanked by Prime Minister Malcolm Turnbull, who applauded his donation as a “gift to humanity”, and Opposition leader Bill Shorten. It’s harder to get higher company.
It’s a positive sign that Forrest’s gift has been treated so positively, and his message, that everyone should “give what you can, if it isn’t money then time is just as valuable,” is bang on.
It shows that Australia is moving in the right direction. This gift is important and people are talking about it. The more open we are about this, the better....Read More
February 17, 2016
The disability sector is a $22 billion market. It goes without saying that in a sector that big, competition between disability service providers is immense.
That competitiveness is about to be further compounded, with the rollout of the National Disability Insurance Scheme (NDIS) commencing in stages around Australia from last year. The scheme will see consumers granted greater autonomy about where their funding for care will go – which essentially means that in most cases, disability service providers will need to fight much harder for their slice of the consumer pie.
Historically, government funding models have demanded that organisations focus on streamlining expenditure and creating efficiencies to maintain their funding. Good business sense and the ability to remain fiscally frugal have been the key.
However, the rollout of the NDIS heralds an entirely new and hypercompetitive era, where – while business sense is still important – a different skill set will play a...Read More