News & Commentary Straight from Think HQ

  • Commentary September 18, 2018

    How to successfully manage an accessible event

    By Think HQ Senior Account Executive Lauren Stanhope.

    The goal of any successful event is to ensure your guests enjoy themselves, and that means ensuring they are comfortable and catered for. Around 4 million Australians live with disability, so ensuring your event is accessible is vital.

    Here at Think HQ we manage a range of events, including breakfasts, conferences and workshops. There is a lot to keep track of when planning and running an event, and something like accessibility can feel intimidating if you don’t have a lived experience of disability.

    But don’t worry; we’ve assembled our top tips to help you ensure all your guests have a great experience.

    1. 1. Site visits are essential
    2. Many people don’t realise exactly what is required for an accessible event and while venue managers may believe their venue meets all your accessibility requirements, it definitely pays to view the venue in person to assess its suitability.

      Only consider venues that allow people to enter, exit and...

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  • Commentary September 11, 2018

    As an influencer…

    Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.

    At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.

    Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.

    At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.

    Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.

    “Micro influencers have bigger opportunity to make change. They have smaller communities of...

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  • Commentary May 22, 2017

    We need taller poppies: Why Australians should be giving more

    Billionaire mining magnate Andrew Forrest gave $400 million to charity today, the single largest philanthropic donation by a living person in Australian history. Anna Spraggett, Think HQ Account Director, hopes it’s a sign of times to come.

    There was a lot of attention on Andrew ‘ Twiggy’ Forrest today when he announced he was giving away $400 million to tackle cancer research, Indigenous disadvantage, the elimination of modern slavery and education. He was, after all, flanked by Prime Minister Malcolm Turnbull, who applauded his donation as a “gift to humanity”, and Opposition leader Bill Shorten. It’s harder to get higher company.

    It’s a positive sign that Forrest’s gift has been treated so positively, and his message, that everyone should “give what you can, if it isn’t money then time is just as valuable,” is bang on.

    It shows that Australia is moving in the right direction. This gift is important and people are talking about it. The more open we are about this, the better....

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  • Commentary February 17, 2016

    Communicating value, point of difference crucial under NDIS

    The disability sector is a $22 billion market. It goes without saying that in a sector that big, competition between disability service providers is immense.

    That competitiveness is about to be further compounded, with the rollout of the National Disability Insurance Scheme (NDIS) commencing in stages around Australia from last year. The scheme will see consumers granted greater autonomy about where their funding for care will go – which essentially means that in most cases, disability service providers will need to fight much harder for their slice of the consumer pie.

    Historically, government funding models have demanded that organisations focus on streamlining expenditure and creating efficiencies to maintain their funding. Good business sense and the ability to remain fiscally frugal have been the key.

    However, the rollout of the NDIS heralds an entirely new and hypercompetitive era, where – while business sense is still important – a different skill set will play a...

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  • Commentary February 09, 2016

    Above All Human

    Our Account Director and Digital Strategist Jane Metlikovec recently attended the Above All Human conference in Melbourne, an event for innovators and entrepreneurs.

    Here are some of Jane’s insights from the conference.

    Think HQ: What was the most insightful aspect about Above All Human? Who was your favourite speaker?

    Jane: It was fantastic to hear from so many leaders in innovation, entrepreneurship and technology, both home-grown and from across the seas. However, the highlights for me were Anil Daish and Kate Morris.

    Anil, an American technology and blogging giant, gave a powerful presentation about using technology for good. He believes that digital communicators need to stop creating for the top five per cent, and start directing their efforts towards creating digital solutions for those who have the least. His vision is a perfect reflection of Think HQ’s philosophy and why we exist – to work on projects of substance.

    Kate Morris, the founder of AdoreBeauty, Australia’s first...

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