News & Commentary Straight from Think HQ

  • News September 27, 2016

    DonateLife Week 2016

    For four years, Think HQ has worked with the Organ and Tissue Authority (OTA) to deliver Australia’s national awareness week for organ and tissue donation – DonateLife Week. Year on year, we’ve seen community support and PR results grow with more and more editorial and social media coverage.

    Working with the OTA, our team delivered national media relations, social media and stakeholder engagement activity in the lead up to and during DonateLife Week.

    Magazine coverage included stories in That’s Life, Woman’s Day, Australian Women’s Weekly and New Idea. National television coverage included:

    • Weekend Sunrise
    • Weekend Today Show
    • ABC News Breakfast
    • Nine News Bulletin (Sydney and Melbourne)
    • Ten Eyewitness News (Sydney)
    • Seven News Bulletin (Sydney and Melbourne).

    We also developed and monitored social media content across DonateLife’s social media channels during DonateLife Week. Targets set for Facebook, Twibbon and Twitter were surpassed, and the campaign hashtag #endthewait was used...

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  • Case Studies February 22, 2016

    Plumbing and Fire Industry Awards

    In 2015, Master Plumbers engaged Think HQ to provide media relations, event management and collateral development assistance for the inaugural 2015 Plumbing and Fire Industry Awards.

    A joint initiative of the National Fire Industry Association (NFIA), the Plumbing Industry Climate Action Centre (PICAC) and the Plumbing Trades Employees Union (PTEU), the awards celebrated plumbing and fire protection professionals, and showcased women and Indigenous industry leaders.

    Held at the RACV Club Melbourne, more than 350 industry professionals and dignitaries, including Opposition Leader Bill Shorten MP, attended the event.

    The PR goal was to profile the plumbing and fire protection sectors through the placement of metropolitan and local news stories. Think HQ was also contracted to provide event planning assistance and event management on the night.

    During the project, the Think HQ team collaborated with Master Plumbers to identify newsworthy angles of all nominees and developed case...

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  • News January 15, 2016

    Think HQ is proud to announce talent management as an exciting addition to our extensive skills portfolio

    Think HQ is thrilled to be working with Founder of Youth Without Borders, Yassmin Abdel-Magied, and Founder of Meliora Group, Jill Riseley, to assist them in building their personal profiles, and generating meaningful community discussion about important issues.

    Working with Yassmin and Jill marks Think HQ’s entry into the area of profile management, and we couldn’t be more excited!

    Yassmin and Jill are established and respected individuals in their separate fields and they both share a passion for creating positive social change.

    Yassmin Abdel-Magied is a mechanical engineer, author, and social commentator who encourages the empowerment of youth, women, and those from culturally diverse backgrounds. Among her long list of accolades, Yassmin has been Queensland Young Australian of the Year, Young Australian Muslim of the Year, and a Young Leader Winner of '100 Woman of Influence' Awards.

    Jill Riseley is the Founder and Managing Director of the Meliora Group, a strategic advisory firm...

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  • Commentary October 15, 2014

    Four things marketers can learn from the Ice Bucket Challenge

    Chances are you’ve probably heard about the Ice Bucket Challenge (IBC), the viral phenomenon that raised over $100 million internationally for ALS/MND research, all by getting people to tip buckets of ice-cold water over their heads.

    In Australia, the Ice Bucket Challenge was championed by Laugh to Cure MND, a charity founded by Pat and Angie Cunningham earlier this year. The pair was also behind the first Ice Bucket Challenge World Record attempt, which took place at Etihad Stadium on 22 August.

    Think HQ was lucky enough to work with the Laugh to Cure MND team to help promote the World Record attempt – managing official social media accounts throughout the campaign, and securing significant media coverage in major metropolitan news outlets, including The Herald Sun, Melbourne mX, 7News, Channel 10’s The Project, and 3AW radio.

    Now that the steady stream of IBC participants has slowed to a trickle, it’s the perfect time to catch up with Pat and Angie, take a look back on the...

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  • Commentary October 14, 2014

    Australians are getting kinder – and it’s music to our ears

    With headlines making a recent negative swing, a rare good news story caused pause for reflection in the Think HQ office this week.

    New research has indicated Australians might be getting kinder. Yep, that’s right – findings suggest that the younger generation, so often categorised as self-indulgent and uncharitable, is actually taking part in acts of kindness more frequently than their older counterparts.

    And that’s music to our ears. As an agency committed to projects of substance, often to achieve positive social change, it’s always been our contention that positivity is powerful. We’re lucky to work with an array of talented and impassioned clients, campaigns and communicators, and we’re very aware that kindness plays a big role in the work we produce for them.

    Recently, as part of the Victorian Government’s Support Small Business Day 2014 campaign, we had the privilege of talking to small business owners across the state – bighearted people dedicated to providing for their...

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