News & Commentary Straight from Think HQ

  • Case Studies May 20, 2016

    Community Sector Banking

    Community Sector Banking is a B Corp certified banking service that provides ethical finance solutions to not-for-profits and community groups across Australia.

    Community Sector Banking is a joint venture, 50% owned by Bendigo Bank and 50% owned by Community 21 (a consortium of not-for-profits).

    Since early 2016, Think HQ has been working with Community Sector Banking to strengthen its digital engagement with its target audiences - current and prospective customers and the not-for-profit sector.

    Think HQ created a digital engagement strategy tailored to Community Sector Banking’s target audience communication habits and preferences. This strategy underpinned all tactical communications support provided by Think HQ.

    Our collaboration with Community Sector Banking has achieved outstanding results. Community Sector Banking’s Twitter page has grown by 300 per cent compared with the same period last year, and other targets have been surpassed within 12 weeks.

    Our tactical communications...

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  • News December 09, 2015

    Are you a social sector leader? Need social media tips?

  • News January 15, 2015

    Think HQ joins IABC Victoria as event partner

    Think HQ is excited to join the Victorian chapter of the International Association of Business Communicators (IABC) for 2015 as its new events presenting partner.

    As part of the 12-month engagement Think HQ will assist the IABC in the planning and management of its popular and informative monthly events and seminars, as well as its annual Bronze Quills Gala and awards night, to be held on Wednesday May 20.

    Think HQ’s own Anna Chalko also sits on the IABC Victoria board.

    We look forward to meeting many Victorian communications practitioners at upcoming IABC events.

    For more information about upcoming IABC Victoria events http://vic.iabc.com

  • Case Studies September 30, 2014

    Women For Media

    In March 2012, Think HQ was commissioned for two years by the Women’s Leadership Institute Australia to develop and launch womenformedia.com.au – an online resource linking journalists with top female executives to increase female commentary in business and finance news.

    As part of the project, Think HQ undertook a range of strategic planning, media relations, and stakeholder management activities, including:

    • Developing a brief for an online platform
    • Developing a national communication and engagement strategy
    • Securing key partners – including the Melbourne Press Club and the Walkley Awards
    • Recruiting, collecting and publishing data from over 100 Director-level women
    • Coordinating a national media launch
    • Organising high-level connector events with key senior editors and WFM members
    • Media training workshops – for executive-level WFM members
    • Journalist engagement – both directly and via targeted email campaigns
    • Social Media – managing an active, daily Twitter account

    Within two years...

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