September 11, 2018
Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.
At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.
Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.
At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.
Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.
“Micro influencers have bigger opportunity to make change. They have smaller communities of...Read More
May 15, 2018
When was the last time you thought about organ donation?
I’m guessing for a lot of you the answer is ‘I don’t even know’ or ‘this week but only because I watched an episode of Grey’s Anatomy’.
For 1 in 3 Australians their answer would probably be ‘when I registered as an organ donor’ because that is how many are currently on the Australian Organ Donor Register.
For the 510 families who lost a loved one last year and the 1,402 Australians who received a life-changing transplant the answer to this question would mean more to them than most.
If you were to ask young Australians you’d most likely receive the first set of answers. Young Australians have the lowest rate of registrations as organ donors. Of Australians aged 18-24 only 8% are registered – 65% female, 35% male.
As someone in this age group, until recently I probably would’ve given a combination of the ‘I don’t know’ and ‘Grey’s Anatomy’ answers. Through my internship at Think HQ though, with one of our clients...Read More
October 20, 2017
Think HQ took home two awards at Wednesday night’s PRIA Victorian Golden Target Awards – Medium Consultancy of the Year and Health Campaign of the Year.
Judged by a panel of public relations and industry leaders, the long-running PRIA Golden Target Awards commend excellence in the public relations industry- with a record number of applications received in 2017.
Think HQ Founder and Director, Jen Sharpe, said she was excited to receive the awards for the company’s work on projects that matter.
“I’m humbled and elated to receive such prestigious awards – it is fantastic to be recognised for the work we’ve been doing.”
In 2016, Think HQ created and implemented an integrated communications strategy for the DonateLife 2016 campaign on behalf of the Organ and Tissue Authority- with the aim of encouraging all Australians to register as organ and tisue donors and to raise awareness of the importance of organ and tissue donation.
The campaign received significant media coverage, with more...Read More
June 21, 2016
The Children’s Protection Society (CPS) engaged Think HQ to promote the expansion of its programs and services to its key target audiences. With a focus on stakeholder relations and collateral development, activity undertaken by Think HQ has included:
- Developing and delivering donor/funder engagement strategy
- Event management support
- Development and delivery of internal and external communication strategies
- Creation of social media and website content
- Development and design of a range of collateral
- production of a number of videos to showcase CPS' research and services
- Development of media materials
- Media release distribution to promote launch of new programs
- Case study management.