News & Commentary Straight from Think HQ

  • Case Studies May 15, 2018

    Chatting to young people about organ donation

    When was the last time you thought about organ donation?

    I’m guessing for a lot of you the answer is ‘I don’t even know’ or ‘this week but only because I watched an episode of Grey’s Anatomy’.

    For 1 in 3 Australians their answer would probably be ‘when I registered as an organ donor’ because that is how many are currently on the Australian Organ Donor Register.

    For the 510 families who lost a loved one last year and the 1,402 Australians who received a life-changing transplant the answer to this question would mean more to them than most.

    If you were to ask young Australians you’d most likely receive the first set of answers. Young Australians have the lowest rate of registrations as organ donors. Of Australians aged 18-24 only 8% are registered – 65% female, 35% male.

    As someone in this age group, until recently I probably would’ve given a combination of the ‘I don’t know’ and ‘Grey’s Anatomy’ answers. Through my internship at Think HQ though, with one of our clients...

    Read More
  • News October 20, 2017

    Think HQ recognised at PRIA Victoria’s 2017 Golden Target awards

    Think HQ took home two awards at Wednesday night’s PRIA Victorian Golden Target Awards – Medium Consultancy of the Year and Health Campaign of the Year.

    Judged by a panel of public relations and industry leaders, the long-running PRIA Golden Target Awards commend excellence in the public relations industry- with a record number of applications received in 2017.

    Think HQ Founder and Director, Jen Sharpe, said she was excited to receive the awards for the company’s work on projects that matter.

    “I’m humbled and elated to receive such prestigious awards – it is fantastic to be recognised for the work we’ve been doing.”

    In 2016, Think HQ created and implemented an integrated communications strategy for the DonateLife 2016 campaign on behalf of the Organ and Tissue Authority- with the aim of encouraging all Australians to register as organ and tisue donors and to raise awareness of the importance of organ and tissue donation.

    The campaign received significant media coverage, with more...

    Read More
  • Case Studies June 21, 2016

    Children's Protection Society

    The Children’s Protection Society (CPS) engaged Think HQ to promote the expansion of its programs and services to its key target audiences. With a focus on stakeholder relations and collateral development, activity undertaken by Think HQ has included:

    • Developing and delivering donor/funder engagement strategy
    • Event management support
    • Development and delivery of internal and external communication strategies
    • Creation of social media and website content
    • Development and design of a range of collateral
    • production of a number of videos to showcase CPS' research and services
    • Development of media materials
    • Media release distribution to promote launch of new programs
    • Case study management.

    Think HQ has also secured high-quality news coverage for Children’s Protection Society, including the Herald Sun and news.com.au.

    Read More
  • News June 20, 2016

    Starting conversations about multiculturalism and social cohesion

    Think HQ’s long-standing relationship with The Scanlon Foundation has resulted, year after year, in the successful launch of high quality research and the delivery of projects that contribute to the social fabric of Australian communities.

    So far, projects this year have included:

    • The development and launch of The Scanlon Foundation Multiculturalism Discussion Paper
    • Assisting with the launch of Welcoming Cities Symposium
    • Preparing to launch the Foundation's largest report to date, to be released later this year.

    The Scanlon Foundation’s Multiculturalism Discussion Paper, launched in February, explored the concept of multiculturalism and how it has been defined throughout history, both in Australia and other parts of the world.

    In partnership with the South Australian Department of Premier and Cabinet, Think HQ organised the launch of the paper in Adelaide, with a panel of thought leaders who shared their ideas on multiculturalism with an audience of 150 people. Think HQ secured...

    Read More
  • News February 15, 2016

    Think HQ and Australians for Mental Health tackle mental illness shame and stigma

    For the month of January, Think HQ assisted Australians for Mental Health (AFMH), a grassroots organisation fighting for mental health reform, with the Share Your Story project.

    The purpose of Share Your Story month was to create an open discussion about mental illness, aiming to end the stigma and shame often associated with mental ill health.

    We invited Australians from all walks of life to share their experiences with mental health - whether it had impacted them directly or indirectly.

    Think HQ corresponded with participants and curated their stories to share on the AFMH website and its social media platforms, including Facebook and Twitter.

    Throughout the month, the comments and feedback AFMH received on its social media platforms were overwhelmingly positive and encouraging.

    Think HQ was also successful in raising awareness about AFMH – the project generated an increase in 135 Facebook page likes, and its Twitter account attracted 109 new followers.

    Participants also expressed...

    Read More