News & Commentary Straight from Think HQ

  • News May 24, 2017

    Video highlight reel

    At Think HQ we’re passionate about creating high quality content for our clients, telling their stories across varied mediums.

    We love making videos that allow us to approach subjects from a different angle. Here’s a few we’ve put together recently:

    A Taste of Harmony

    We captured a cook off between AFL footballers Majak Daw and Jason Johannisen to help promote the Scanlon Foundation’s A Taste of Harmony campaign.

    Stay Smart Online

    This cute animation encourages people to protect their important files and data by backing them up. It was developed for Stay Smart Online for World Backup Day.

    Wage Justice

    We helped Australians with disabilities fight for fair pay in this video produced for Wage Justice Australia.

    Celebrate Australia Day

    We produced two videos for the National Australia Day Council (NADC) to encourage discussion of Australian identity and values in the lead up to our national day.

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  • Commentary January 13, 2016

    Landmark report provides insight into the Australian third sector

    Snapshot of the 2014 Australian Charities & Non-for-profits Commission (ACNC) report

    In December last year, the Australian Charities and Not-for-Profits Commission (ACNC) released its 2014 report into the financial performance and sustainability of the Australian charitable sector. The report - produced in partnership with the Centre for Social Impact, and the Social Policy Research Centre at the University of New South Wales - revealed an extremely diverse and growing sector, with more than 38,000 registered charities currently operating within a $103 billion dollar industry.

    Key insights of the report include:

    SIZE AND LOCATION:

    Around one in five Australian charities are considered as ‘large’, with an annual income of $1 million dollars or more. Some 22 per cent of ‘large’ charities reported incomes over $10 million dollars. Two thirds of all Australian charities are smaller charities - with an annual income of less than $250,000. NSW and Victoria dominate the charitable...

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  • News February 10, 2015

    Think HQ gets people talking in the lead up to Australia Day 2015

    In 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015.

    Think HQ was tasked with generating high-profile and in-depth media coverage that explored substantial Australia Day issues and themes, beyond the usual light-hearted ‘beer and barbecues’ discussion.

    Working with the NADC, Think HQ developed a list of case studies – past and present Australian of the Year winners and finalists - and story angles, which were pitched to targeted media as a variety of coverage opportunities: from op-eds and contributed content, to interviews and profile pieces.

    As a result, Think HQ secured 10 thought-provoking, engaging pieces of coverage in the lead up to Australia Day, covering issues such as the importance of celebrating cultural diversity, Australian’s sense of belonging, what it means to be Australian, and the significance of Australia Day’s date.

    Coverage appeared in a number of major news...

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  • Commentary December 09, 2014

    The results are in: Not for profit sector delivers mixed bag of survey results

    Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.

    Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.

    Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.

    Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.

    Our findings revealed both good and bad news for the sector.

    SO, WHAT’S THE BAD NEWS?

    Budgets are tight…

    As expected, survey results confirmed that...

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  • Commentary October 15, 2014

    Four things marketers can learn from the Ice Bucket Challenge

    Chances are you’ve probably heard about the Ice Bucket Challenge (IBC), the viral phenomenon that raised over $100 million internationally for ALS/MND research, all by getting people to tip buckets of ice-cold water over their heads.

    In Australia, the Ice Bucket Challenge was championed by Laugh to Cure MND, a charity founded by Pat and Angie Cunningham earlier this year. The pair was also behind the first Ice Bucket Challenge World Record attempt, which took place at Etihad Stadium on 22 August.

    Think HQ was lucky enough to work with the Laugh to Cure MND team to help promote the World Record attempt – managing official social media accounts throughout the campaign, and securing significant media coverage in major metropolitan news outlets, including The Herald Sun, Melbourne mX, 7News, Channel 10’s The Project, and 3AW radio.

    Now that the steady stream of IBC participants has slowed to a trickle, it’s the perfect time to catch up with Pat and Angie, take a look back on the...

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