News & Commentary Straight from Think HQ

  • Commentary January 13, 2016

    Landmark report provides insight into the Australian third sector

    Snapshot of the 2014 Australian Charities & Non-for-profits Commission (ACNC) report

    In December last year, the Australian Charities and Not-for-Profits Commission (ACNC) released its 2014 report into the financial performance and sustainability of the Australian charitable sector. The report - produced in partnership with the Centre for Social Impact, and the Social Policy Research Centre at the University of New South Wales - revealed an extremely diverse and growing sector, with more than 38,000 registered charities currently operating within a $103 billion dollar industry.

    Key insights of the report include:


    Around one in five Australian charities are considered as ‘large’, with an annual income of $1 million dollars or more. Some 22 per cent of ‘large’ charities reported incomes over $10 million dollars. Two thirds of all Australian charities are smaller charities - with an annual income of less than $250,000. NSW and Victoria dominate the charitable...

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  • Commentary December 09, 2014

    The results are in: Not for profit sector delivers mixed bag of survey results

    Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.

    Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.

    Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.

    Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.

    Our findings revealed both good and bad news for the sector.


    Budgets are tight…

    As expected, survey results confirmed that...

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  • Case Studies October 14, 2014

    Support Small Business Day 2014

    In 2014, Think HQ was contracted to deliver public relations services for the Victorian Government’s second annual Support Small Business Day campaign, after successfully developing and implementing the marketing and communications strategy for the inaugural campaign in 2013.

    Working collaboratively with the Department of State Development, Business and Innovation project team, Think HQ again led activity to engage both small business owners and Victorian consumers, to ensure the statewide shopping event was a success.

    In 2014, Think HQ activity included:

    • Delivering tailored marketing, media relations and social media support packages to ten nominated Business and Trader Associations across Victoria, to assist them in promoting the campaign to businesses in their local areas
    • Creating and implementing a series of social media competitions, aimed at Victorian consumers
    • Developing campaign media materials, including a media alert and a campaign media release
    • Managing a media partnership...
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