News & Commentary Straight from Think HQ

News April 01, 2015

We're in the news! Tell it, Don't sell it: The power of storytelling

Australians are known for our generous nature, which has given rise to a robust and diverse giving sector. We’re also characterised by our love of a good yarn – we like telling and hearing stories. It’s no surprise then, that storytelling is an incredibly effective means of communicating key messages for organisations and individuals, particularly in the charitable space.

The power of storytelling cannot be understated, and mustn’t be confused with mere ‘reporting’.

While facts, figures and reporting on impact are important, it’s the stories – and the right people to tell them – that are the most important components of any communications toolkit

To read the full piece in Generosity Magazine click here.

This article first appeared in Generosity Magazine and is reprinted here with permission.