By Think HQ Intern Jacinta Leppik.
Choosing an organisation to complete an internship with is a big decision, I see my first internship as the starting point of my public relations journey. I was looking for an organisation that allowed me to gain practical experience working on projects I am passionate about. Think HQ’s internship program stood out as they offer an opportunity to research a line of enquiry and create content while working with organisations that have a positive social impact.
On my first day, the whole team made me feel welcome, and the new workplace nerves quickly subsided. During my placement so far at Think HQ I have been developing copy, scheduling social media content and preparing media lists. I am using the skills I have acquired during my studies and learning to use specialist programs that are essential in the public relations industry.
The benefit of interning for a full-service communication agency is being exposed to the work of a diverse team as they work on campaigns across PR, events, branding, advertising and digital marketing. There’s also diversity in the clients - including government, not for profit, social enterprises and philanthropic organisations. The open plan office allows me to see how the team works collaboratively on campaigns and projects.
The team at Think HQ have tasked me with conducting research, creating social media calendars and developing content. During this internship my previous work experience has been valuable to the work I have been doing. I have applied sales and marketing skills to develop social media content, my admin skills have allowed me to prioritise tasks and my customer service experience has helped me develop and build upon my professional communication skills.
I’m halfway through my internship and the weeks are flying by, I’m learning so much about working in the PR and communications industry. I can’t wait to see how much I’ll learn in the remaining weeks, as I equip myself with the skills I need to enter my final year at university and transition from student to PR professional.