“I wanted to work for a company that focussed on driving social change with purpose-led clients,” says Louisa Moy, on her new role at Think HQ.
Louisa has joined Think HQ as a Digital Marketing Specialist, bringing agency experience across Australian and European markets, working with the Federal Government, IBM and Medibank. She possesses a deep understanding of the power data provides in shaping long-term digital strategies that work.
At Think HQ, she will lead and develop digital marketing campaigns, including digital strategy and social media advertising. She holds a Bachelor of International Relations from Monash University and a Master of Brand Strategy and Marketing from Sup de Pub in France. Her skillset is a great addition to Think HQ, according to Founder and Managing Director Jen Sharpe.
“As we continue our expansion from PR agency to full service, through an added focus on creative and marketing campaigning, Louisa’s expertise in audience segmentation, trend forecasting and creative testing brings is an obvious offering,” she said.
“In particular, she has done a lot of work on planning and implementing campaigns for diverse audiences, CALD and ATSI, and that’s a key point of focus for us, as it should be for everyone looking to authentically communicate with every Victorian.”
“And, of course, the one thing we’ll never change is our values. We’re purpose-driven, and we exclusively work on projects that produce a social good, so Louisa’s alignment there is invaluable.”
As well as providing a place to wed purpose and expertise, for Louisa, Think HQ’s growth presented a new opportunity.
“What excites me about Think HQ is that they’ve identified the growing issues with how decentralised marketing has come to be. It still stuns me when you’re planning strategy and media at the same time a separate creative agency has been briefed separately. Effective creative and media go hand-in-hand. Consolidating them is the future of marketing and something that Think HQ is leading and succeeding in.”
“In my previous roles I’ve created strategy and executed digital media buying, but the opportunity to be involved in the big ideas and the execution means better alignment across channels and that brings better results for clients.”
Louisa, who has managed social moderation for large annual campaigns such as the Department of Health’s Childhood Immunisation efforts and the ABS’ Australian Marriage Law Postal Survey campaign, is passionate about helping people view digital marketing, and particularly social media, as an end-to-end system.
“It’s not a one-size-fits-all tool. The key to doing it well is to constantly test and refine, test and refine, and people don’t do that enough,” she said.
“There are a lot of opportunities there if you’re using it in true fashion. If you just put your television commercial or existing videos on Facebook and aren’t engaging with the community, you’re missing out.”
“Creating a bespoke content stream for digital channels, optimised for what audiences expect there, unlocks a lot of potential.”
“Think HQ’s business model, which looks at every step in the process from strategy to creative to execution to evaluation, will help them.”
“That’s where I want to be.”