In 2017, Think HQ was contracted by Jean Hailes, an Australian women’s health not-for-profit, to provide strategic communications support for the launch and promotion of the Jean Hailes Women’s Health survey.
OUR WORK INVOLVED
• Development of creative concept, key messages and stakeholder engagement pack for survey promotion
• Stakeholder engagement – identifying and reaching out to organisations to provide in-kind support to ensure survey participation
• Social media content development
• Social media advertising – reaching women currently underrepresented in past surveys.
The survey was completed by over 10,000 women, a 209% increase on the 3,236 responses in 2016 and 125% to the 2017 target of 7,500 participants. 17 organisations provided in-kind support by sharing internally and/or externally including Mamamia, Optus, Medibank and Woolworths.