For the second consecutive year, Think HQ worked with the Organ and Tissue Authority to help deliver DonateLife Week, Australia's national awareness week for organ and tissue donation in Australia.
The theme for this year's event was, 'Have the chat that saves lives,' with Australians encouraged to discuss their organ and tissue donation decisions with their loved ones.
Think HQ collaborated with the Authority on a number of activities, including media relations, stakeholder engagement, event management and social media management.
Key achievements for DonateLife 2014 included:
- The launch of a new corporate partnership program, championed by inaugural partners ANZ, Australia Post, Linfox, Bupa and the Australian Automotive Association.
- National television coverage secured during DonateLife Week - including stories on The Today Show
- Coverage of the national Ministerial Launch (including this great story featured on SBS)
Strong coverage of DonateLife Week across popular female magazine titles, including Good Health, Diabetic Living, Girlfriend, MiNDFOOD, That's Life, Take 5 and Better Homes and Gardens.