News & Commentary Straight from Think HQ

News December 14, 2016

Digital trends in the new year

A significant aspect of working in the digital space involves staying up to date with the latest trends and technologies that could be adapted for our clients. Hence, we sent our Digital Team to PAX Australia, an annual convention showcasing all the latest and upcoming trends in digital games, to investigate.

Our Lead Web Developer Antony shares his insights below.

Gamers are the new fundraisers

Know an enthusiastic gamer? They’re likely to be members of Twitch, an online platform where gamers can view live streams of other gamers in action – think PewDiePie but live stream.

Well-established gamers on Twitch can support the cause of their choice by hosting a gaming marathon, where they stay online and engage with their viewers for an excessive amount of time (12 hours or more), and viewers are encouraged to donate and share the event via social media.

A plus side is if the stream is for charitable purposes, Twitch will help promote it on their homepage. In 2015, the platform raised more than $17 million USD for charities across the globe.

It’s about accessibility

This generation will likely play games well into their senior years, which means technology will need to be developed for people whose ability may be impacted by age.

This past year has also been incredible in terms of accessibility for gamers with disabilities. With more advances in consul accessibility feature, game settings, community engagement and media review criteria, those with a disability will soon be able to benefit from everything that games have to offer.

Virtual reality (VR) and augmented reality (AR)

VR and AR has been a hot topic for the past year, and it’s only going to get bigger and better with companies pouring their resources into AR development to give their customers a heightened sense of reality and better engagement.

At Think HQ, we’re currently developing AR apps for clients to better engage with their stakeholders. Stay tuned for more updates.

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To find out how our Digital Team can assist your needs, get in touch with Jane at jane@think-hq.com.au.