2016 has been a big year in politics. The US election, Brexit, and the European refugee crisis have led to global discussion about issues of immigration, discrimination and disengagement with government. So how are people feeling in Australia?
The Scanlon Foundation’s 2016 Mapping Social Cohesion Report provided a unique insight into local views on issues affecting our social cohesion. For the fifth year running, Think HQ worked with the Scanlon Foundation on the national launch of the report.
Our work involved:
- Arranging pre-launch Ministerial briefings
- Managing the national stakeholder launch in Melbourne, attended by 260 guests
- Creating campaign video content, including an animated video highlighting key research results
- Social media content creation and live tweeting during the event
- Media relations activity.
Around 260 people attend the event, which was emceed by ABC journalist Patricia Karvelas and featured a panel of thought leaders including:
- Mark Baker, CEO, Melbourne Press Club
- Kelly Grigsby, CEO, Wyndham City Council
- Bachar Houli, AFL player, Richmond Football Club
- Chris Kirby, CEO, National Australia Day Council
- Rabia Siddique, Criminal and Human Rights Lawyer.
On Twitter, the hashtag #SocialCohesionReport trended in Australia on launch day, and the @Scanlon_Fdn account trended in Melbourne.
Think HQ secured high-quality coverage across TV, radio, online and print, with features in outlets including The Australian, The Financial Review, Australian Associated Press, The Age, The Guardian and Huffington Post.
We are proud of our ongoing work with the Scanlon Foundation in managing the public relations for this important research report.