News & Commentary Straight from Think HQ

Commentary October 14, 2014

Australians are getting kinder – and it’s music to our ears

With headlines making a recent negative swing, a rare good news story caused pause for reflection in the Think HQ office this week.

New research has indicated Australians might be getting kinder. Yep, that’s right – findings suggest that the younger generation, so often categorised as self-indulgent and uncharitable, is actually taking part in acts of kindness more frequently than their older counterparts.

And that’s music to our ears. As an agency committed to projects of substance, often to achieve positive social change, it’s always been our contention that positivity is powerful. We’re lucky to work with an array of talented and impassioned clients, campaigns and communicators, and we’re very aware that kindness plays a big role in the work we produce for them.

Recently, as part of the Victorian Government’s Support Small Business Day 2014 campaign, we had the privilege of talking to small business owners across the state – bighearted people dedicated to providing for their communities. They devoted time and energy, both extremely valuable to small business owners, in order to get behind the campaign and put the Support Small Business Day word out there. We engaged campaign ambassadors – from fashion bloggers (Style Hunter) to former football stars (Cameron Ling) – who were eager to shine a light on the Victorian small business sector and the important work it does.

We also helped Orygen Youth Mental Health Centre launch the National Centre of Excellence, with a welcome $18 million Federal funding injection to ensure young Australians can count on world-class research and treatment for mental health. All this amid Mental Health Week, where the media and the public alike were opening their minds and their mouths to support the millions of Australians living with mental ill health every day.

This week, we’ve started working with Nexus on their 2014 Youth Summit – an event dedicated to connecting young social entrepreneurs and philanthropists to create positive social change in the world. The Summit has attracted some amazing Australian and international names from the world of charitable giving, philanthropy and social entrepreneurship.

And coming soon, we’re launching the Scanlon Foundation’s Annual Mapping Social Cohesion Research, for the fourth year running, in a bid to help Australians examine our cohesiveness as a nation. This is powerful research and we’re proud to be helping communicate it to the public. Soon, too, we will begin work on an exciting new campaign with The Butterfly Foundation to help fight eating disorders, something we’re passionate about achieving.

We consider ourselves pretty lucky here at Think HQ. The types of clients we choose to work with, and projects we choose to work on, ensure we’re constantly colliding with inspirational ideas driven by inspirational people.

New campaigns continue to excite and challenge us, and we see ideas of merit grow into successful social change campaigns. It reminds us that kindness and compassion are key pieces of the communications puzzle – not just sending positive messages, but being confident that people in our community are open to receiving them, and willing to do their part in making a positive social change.

We’re not surprised to learn that people might be getting kinder, but we’re definitely happy to hear it.