News & Commentary Straight from Think HQ

  • News June 04, 2018

    The Devil is in the Data?

    This year’s PRMC student forum explored how the communications industry interacts with, and leverages big data.

    Big data currently has an ugly media rap, creating fear and mistrust. Think Cambridge Analytica, and the noise around Google’s data practices. While questionable ethically, these are examples of the practical applications of data in communication. Data can tell businesses a story about consumers - providing insight into their preferences and behaviour, offering opportunities to create and deliver targeted communications. Sounds like a communicator’s dream, right? Or like Newscorp executive Peter Judd suggested, does it signal the end of independent thought, personal autonomy and even democracy?

    We didn’t leave with all the answers, but we did walk away with a lot to consider:

    • Don Sharples from Altometer Business Intelligence made it clear that the way we use and collect data is continually evolving with disruptive technology and our need to “surprise and...

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  • News May 16, 2018

    Meet Kate

    Meet Kate

    Kate McGregor is Think HQ’s newest Senior Account Manager. An award winning communicator, specialising in partnerships and corporate social responsibility, Kate makes a fantastic new addition to the team.

    Since arriving at Think HQ, you’ve gelled quickly with the team and really hit the ground running. What are your first impressions of Think HQ?

    I’m extremely impressed with everybody's passion and drive to work on projects with purpose. It’s a refreshing office full of bright ideas, quick wit and friendly faces!

    You’ve worked in corporate for most of your career, what spurred your decision to cross over and work in agency?

    I worked in agency land for 12 months in Auckland, which gave me a taste of agency life. I really appreciate how agile you can be working in this sort of environment. I also really like that there are often more diverse projects to work on. Think HQ has the appetite to keep the business moving at a fast pace, which is exciting. Most importantly joining...

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  • Commentary March 13, 2018

    What is Lumin?

    What is Lumin?

    The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.

    Created by communications agency Think HQ, Lumin is designed specifically for the social change and community sectors.

    Founder of Lumin and Think HQ, Jen Sharpe created the platform to empower and educate organisations in their communications efforts.

    “From working with clients in this space, we understand that the reality is many organisations don’t have the budget and resources to engage a communications agency, but desperately need this knowledge and guidance.”

    Lumin is designed to account for all levels of experience, empowering those who have little experience to learn the basics but also for those who already have some knowledge on the topic to build upon this.

    Video courses with Think HQ experts educate Lumin members on the basics of setting up a Facebook page, writing a media release, pitching to the press and more.

    Lumin provides...

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  • News December 19, 2017

    Meet Jenna

    You came to Think HQ after having spent much of your early adulthood travelling and living abroad, how has this experience helped shape your career?

    Leaving a small town in New Zealand in my early 20s, I wasn’t in a hurry to pursue a career until I was sure I knew what I wanted to do. Spending quite a few years really absorbing other cultures and ways of life gave me a tremendous amount of perspective and respect for the journey of others. Travel can be incredibly self-reflective- and this time enabled me to really define who I was, what motivated me, and what my values were. Some notable experiences in South America and South East Asia solidified my interest working within the social impact space- I then launched into my career, like a bull out of the gates!

    I’ve slowed down a bit more now and learnt to enjoy and reflect on each stage of my career journey. I figure that you spend such a big part of your life working and you will feel much more fulfilled if your values and ethics...

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  • News December 18, 2017

    2017 GLOBE Community Awards

    Think HQ attended the 2017 GLOBE Community Awards – a night to celebrate the successes of individuals and organisations working with and in Victoria’s LGBTI community.

    In recognition of the need to highlight the good in our community, and to support LGBTI people being positively represented in the media, we sponsored the Think HQ Media Excellence Award.

    Raising LGBTI issues in a newsroom can be a difficult task, and when they do make the news - LGBTI people are often reported on as victims. The Think HQ Media Excellence Award recognises journalists who report on issues that directly affect the LGBTI community. We congratulate Mark Kearney from the Bendigo Advertiser who won the 2017 Award.

    Through the Advertiser, Mark has been sharing the stories of voices that are otherwise usually unheard – LGBTI individuals in regional Victoria – in the lead up to the postal survey on same-sex marriage.

    “This year has been, as a journalist, at times a trying one and at other times a simply...

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