November 27, 2014
Late last year, Think HQ undertook some research, surveying organisations in the not for profit space. The aim? To identify the key communications opportunities and challenges facing Australia’s not for profits.
Our research indicated that Australia’s not for profit sector is chronically understaffed, under funded and under resourced, especially when it comes to communications. As an agency well versed in the not for profit space and its typifying budget limitations, even we were surprised by the squeeze our research revealed.
But it’s not all doom and gloom – our research also showed that not for profit organisations are well aware of the value of communications, and willing to invest their time in that space. They’re just mindful that any activity they undertake has to be efficient, measurable and effective.
To that end, we at Think HQ have compiled a ‘Beginners Guide to Savvy Communications’ - a list of our top five tips to help not for profit organisations make the most of...Read More
October 15, 2014
Chances are you’ve probably heard about the Ice Bucket Challenge (IBC), the viral phenomenon that raised over $100 million internationally for ALS/MND research, all by getting people to tip buckets of ice-cold water over their heads.
In Australia, the Ice Bucket Challenge was championed by Laugh to Cure MND, a charity founded by Pat and Angie Cunningham earlier this year. The pair was also behind the first Ice Bucket Challenge World Record attempt, which took place at Etihad Stadium on 22 August.
Think HQ was lucky enough to work with the Laugh to Cure MND team to help promote the World Record attempt – managing official social media accounts throughout the campaign, and securing significant media coverage in major metropolitan news outlets, including The Herald Sun, Melbourne mX, 7News, Channel 10’s The Project, and 3AW radio.
Now that the steady stream of IBC participants has slowed to a trickle, it’s the perfect time to catch up with Pat and Angie, take a look back on the...Read More
October 14, 2014
With headlines making a recent negative swing, a rare good news story caused pause for reflection in the Think HQ office this week.
New research has indicated Australians might be getting kinder. Yep, that’s right – findings suggest that the younger generation, so often categorised as self-indulgent and uncharitable, is actually taking part in acts of kindness more frequently than their older counterparts.
And that’s music to our ears. As an agency committed to projects of substance, often to achieve positive social change, it’s always been our contention that positivity is powerful. We’re lucky to work with an array of talented and impassioned clients, campaigns and communicators, and we’re very aware that kindness plays a big role in the work we produce for them.
Recently, as part of the Victorian Government’s Support Small Business Day 2014 campaign, we had the privilege of talking to small business owners across the state – bighearted people dedicated to providing for their...Read More