News & Commentary Straight from Think HQ

  • Commentary December 09, 2016

    Easy ways to boost your social media presence

    During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

    This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

    Use better images

    Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

    We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

    Find the face behind the story

    We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

    Make events digitally interactive

    With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

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  • Commentary October 05, 2016

    TALES OF TRIUMPH: TEN TIPS FOR SUCCESS


    Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.

    Here are my top ten takeaways from the night.

    1. University will not prepare you for work life

    Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.

    2. Learn how to be an active listener

    You might think you have the answers and know the best way to do things, but you probably don’t. In the first...

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  • Commentary May 18, 2016

    Four tips to boost your social media presence

    When creating digital and social media content, it’s easy to jump straight into the tactical nitty gritty – what posts should be created, on what platform, and how many likes is enough to spell success. Audience habit is often overlooked, but recent Facebook data shows that how your audience accesses social media is a critical consideration when crafting digital content.

    With 100% of daily Facebook users now accessing the platform via mobile, it's crucial that content is mobile-friendly. Our Digital Strategist, Jane Metlikovec, is experienced in app creation and digital marketing, and Account Executive,Thanh Lam, runs multiple social media campaigns. Here are their top tips for online success:

    Know your audience’s behaviour

    Experiment with scheduling your social media posts and see when you get most traction and from who. Although there is a general rule that after-dinner hours are the best time to post, your audience may surprise you. Consider their demographics – the more mature...

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  • Commentary March 09, 2016

    Top five tips from comms industry insiders

    In its second year running, IABC Victoria, in collaboration with Coral Communications, presented talk 55, a dynamic and fast-paced event where 12 communications professionals have five minutes, and five PowerPoint slides, to share an idea, perspective or inspiring story. The theme of this year’s event: The Communication Revolution - where is our industry heading, and are we ready?

    In keeping with the talk55 concept, we have collated five key takeaways from the night.

    (1) Be agile

    Dr Jen Frahm highlighted the importance of having an agile workplace where interaction and cooperation is highly valued. She noted the importance of breaking free from rigid roles, to communicate with colleagues and clients based on trust and transparency. Being agile also involves having strategic plans that are adaptive to change, and organisations need to be constantly testing and learning.

    In the words of Stanley John, organisations need to ‘persevere, pivot or perish.’

    (2) Goodbye press officers -...

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  • Commentary February 17, 2016

    Communicating value, point of difference crucial under NDIS

    The disability sector is a $22 billion market. It goes without saying that in a sector that big, competition between disability service providers is immense.

    That competitiveness is about to be further compounded, with the rollout of the National Disability Insurance Scheme (NDIS) commencing in stages around Australia from last year. The scheme will see consumers granted greater autonomy about where their funding for care will go – which essentially means that in most cases, disability service providers will need to fight much harder for their slice of the consumer pie.

    Historically, government funding models have demanded that organisations focus on streamlining expenditure and creating efficiencies to maintain their funding. Good business sense and the ability to remain fiscally frugal have been the key.

    However, the rollout of the NDIS heralds an entirely new and hypercompetitive era, where – while business sense is still important – a different skill set will play a...

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