October 05, 2016
Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.
Here are my top ten takeaways from the night.
1. University will not prepare you for work life
Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.
2. Learn how to be an active listener
You might think you have the answers and know the best way to do things, but you probably don’t. In the first...Read More
March 09, 2016
In its second year running, IABC Victoria, in collaboration with Coral Communications, presented talk 55, a dynamic and fast-paced event where 12 communications professionals have five minutes, and five PowerPoint slides, to share an idea, perspective or inspiring story. The theme of this year’s event: The Communication Revolution - where is our industry heading, and are we ready?
In keeping with the talk55 concept, we have collated five key takeaways from the night.
(1) Be agile
Dr Jen Frahm highlighted the importance of having an agile workplace where interaction and cooperation is highly valued. She noted the importance of breaking free from rigid roles, to communicate with colleagues and clients based on trust and transparency. Being agile also involves having strategic plans that are adaptive to change, and organisations need to be constantly testing and learning.
In the words of Stanley John, organisations need to ‘persevere, pivot or perish.’
(2) Goodbye press officers -...Read More
February 17, 2016
The disability sector is a $22 billion market. It goes without saying that in a sector that big, competition between disability service providers is immense.
That competitiveness is about to be further compounded, with the rollout of the National Disability Insurance Scheme (NDIS) commencing in stages around Australia from last year. The scheme will see consumers granted greater autonomy about where their funding for care will go – which essentially means that in most cases, disability service providers will need to fight much harder for their slice of the consumer pie.
Historically, government funding models have demanded that organisations focus on streamlining expenditure and creating efficiencies to maintain their funding. Good business sense and the ability to remain fiscally frugal have been the key.
However, the rollout of the NDIS heralds an entirely new and hypercompetitive era, where – while business sense is still important – a different skill set will play a...Read More