May 24, 2017
Fairfax Media recently announced it would cut 115 journalist jobs across its four major mastheads. As with previous cut backs, this ‘editorial restructure’ is a bid to help cut costs by $30m annually, following a decline in advertising and print circulations.
As print numbers for major mastheads decline, digital readership continues to grow (in March, the Sydney Morning Herald’s online readership was more than triple than its print edition).
(To view the most recent stats on digital readership: http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers)
This shift towards digital has changed the way traditional media outlets operate. It has also influenced how organisations/PR people are approaching media relations with many seeking out more targeted channels and outlets.
While some organisations will struggle to see past a piece in print as the be-all and end-all of campaign coverage, there plenty of other ways to deliver a message to your target...Read More
May 22, 2017
Billionaire mining magnate Andrew Forrest gave $400 million to charity today, the single largest philanthropic donation by a living person in Australian history. Anna Spraggett, Think HQ Account Director, hopes it’s a sign of times to come.
There was a lot of attention on Andrew ‘ Twiggy’ Forrest today when he announced he was giving away $400 million to tackle cancer research, Indigenous disadvantage, the elimination of modern slavery and education. He was, after all, flanked by Prime Minister Malcolm Turnbull, who applauded his donation as a “gift to humanity”, and Opposition leader Bill Shorten. It’s harder to get higher company.
It’s a positive sign that Forrest’s gift has been treated so positively, and his message, that everyone should “give what you can, if it isn’t money then time is just as valuable,” is bang on.
It shows that Australia is moving in the right direction. This gift is important and people are talking about it. The more open we are about this, the better....Read More
May 10, 2017
With last night’s Federal Budget, the Government has signalled a willingness to spend on Australia, including a centrepiece increase in the Medicare levy of 0.5 per cent to fund the National Disability Insurance Scheme (NDIS).
The measure ensures full funding for the scheme (set to cost about $12 billion when fully up and running in 2020) to provide care for Australians with severe disabilities.
This, as well as a levy imposed on the big banks, may finally free the government from the damaging legacy of 2014’s budget, decried by many as an unfair whack to the most needy in the name of ‘ending the age of entitlement’.
But while this budget is a centrist move towards a fair go, there are winners and losers, with changes and stressors that operators in the community development space need to be across. And for all it’s steps forward, it’s unlikely to put any of the big issues to bed.
Education funding gets a shake-up, with a ‘gonskiesque’ model of needs-based school funding expected...Read More
March 16, 2017
Our resident food expert Alice has led national media relations campaigns for government and not for profit clients. With almost five years' experience at Think HQ, Alice has a few tricks up her sleeve for getting that story placed.
You’ve successfully delivered national media relations campaigns for government and NFP clients. What are the key factors to a successful media campaign?
Successful media campaigns can look different for different projects and clients – more media clips doesn’t necessarily equate to a more effective campaign.
If it’s an issue that relates to the masses, a widely distributed media release might be the best approach. If it’s something more niche, pitching a few key interviews, or securing a carefully placed op-ed could have a greater impact (and for less effort).
Successful media relations is about knowing your audience and your objectives, and choosing the best approach for reaching that end goal. There’s no one-size-fits-all solution.
What’s one piece...Read More
December 15, 2016
We’ve combed through the Federal Government’s Community Business Partnership's new 2016 Giving Australia report released this month, to share with you some of our top takeaways and recommendations to help your NFP grow in the new year.
Explore digital giving
The report finds that the most effective ways to ask for a donation are through door knock appeals, telephone, mail or letterbox drop, and street fundraising. The least effective is TV.
Though not necessarily a substitute for other methods, online technology that makes giving easier for the donor is on the rise, and can be a valuable tool to support a NFP’s fundraising.
An increasing number of donors are engaging with crowdfunding technologies as they can directly engage with the cause they care about. NFPs should explore digital fundraising tactics, including online campaigns that utilise established crowdfunding platforms.
Keep your donors in the loop
Outcome reporting is important to donors, but they just don’t just want...Read More