News & Commentary Straight from Think HQ

  • Commentary September 07, 2017

    Our top 10 social media tips

    We recently hosted an information session for NFP and government organisations to help guide them through amplifying their social media content. Social media plays a big role in our modern day lives in Australia, with 79% of Australians using social media, and 59% of them checking their social media every day.

    For those who missed the workshop, here are ten top tips to take away:

    1.Be strategic.

    Have a strategy from the beginning. Ensure your content aligns with your key objectives. Have a niche that people can recognise as this makes for a great guide for your content creation.

    2.Measure your effectiveness.

    Keep track of how well your content is being received. How well are people responding to your posts? Or the time you post? Or how often you post? Knowing what your audience responds well to means you can keep doing that and keep your audience interested.

    3.Don’t follow the hype.

    Respond to what your audience likes. If people are responding well to something specific, let...

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  • Commentary May 24, 2017

    Meet Stefan

    Stefan is a recent addition to Think HQ, joining the team from the SES. Experienced in crisis communications and a savvy ex-journalist and editor, Stefan brings years of knowledge to the team.

    You began your career in journalism, and worked your way up to the role of Editor. What was the most challenging story in your journalism career?

    Well, for most of my career I was working on a daily paper, which is about having a blank slate each morning, and getting your stories from idea to finished product all in one day. It’s full on - especially when news breaks late in the day - but in a really fun way. One thing I liked about that is, no matter how challenging the story, or upsetting the topic, you lived in it for the day, gave it your full attention and effort, and then you could leave it when you left for the night.

    So one of my most challenging yarns, I think, was the longest. I covered a NSW Government inquiry into the local council that went through a series of public hearings and...

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  • Commentary May 24, 2017

    Media Relations 101

    We recently hosted a media relations workshop for current clients, in-house communications practitioners, students and entrepreneurs.

    For those who missed it, we’ve detailed some of the key questions and take-outs below.

    What’s the difference between proactive and reactive media relations?

    Proactive media relations refers to when you’re actively seeking to engage with the media, like when you’re promoting an event, or sharing an announcement. It usually involves sending out materials, such as a media release or alert, to target publications. Reactive media relations, on the other hand, refers to a situation where the media comes to you (for example, if you’re a spokesperson for an organisation or an industry expert, and a journalist calls for you to comment on a relevant story or issue that’s already in the news).

    What should I include in a media release?

    Put the most important information at the top, and aim to cover the who, what, where, when and why in the first couple of...

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  • Commentary May 24, 2017

    Meet Lauren

    We sat down with Account Executive, Lauren Stanhope. Here she offers a few tips on securing your first job!

    Congratulations on your promotion to Account Executive! What have you enjoyed most about your experience at Think HQ so far?

    Thank you! I think the thing I like most is working with such a supportive and collaborative team. Beginning your first job straight out of uni is daunting and you never quite know what to expect, but the Think HQ team have made me feel so welcome! I’ve also really liked being able to work on such a variety of projects across the not for profit, government and social change spaces. It’s been a very busy year, but I'm looking forward to what lies ahead!

    What's been the greatest challenge you've found working in a PR and Communications agency?

    I found time management to be a challenge, particularly in my first few months on the job. Learning to prioritise when several projects are all due at once can be quite stressful. Uni equips you with all the...

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