September 11, 2018
Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.
At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.
Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.
At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.
Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.
“Micro influencers have bigger opportunity to make change. They have smaller communities of...Read More
May 15, 2018
When was the last time you thought about organ donation?
I’m guessing for a lot of you the answer is ‘I don’t even know’ or ‘this week but only because I watched an episode of Grey’s Anatomy’.
For 1 in 3 Australians their answer would probably be ‘when I registered as an organ donor’ because that is how many are currently on the Australian Organ Donor Register.
For the 510 families who lost a loved one last year and the 1,402 Australians who received a life-changing transplant the answer to this question would mean more to them than most.
If you were to ask young Australians you’d most likely receive the first set of answers. Young Australians have the lowest rate of registrations as organ donors. Of Australians aged 18-24 only 8% are registered – 65% female, 35% male.
As someone in this age group, until recently I probably would’ve given a combination of the ‘I don’t know’ and ‘Grey’s Anatomy’ answers. Through my internship at Think HQ though, with one of our clients...Read More
March 13, 2018
What is Lumin?
The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.
Created by communications agency Think HQ, Lumin is designed specifically for the social change and community sectors.
Founder of Lumin and Think HQ, Jen Sharpe created the platform to empower and educate organisations in their communications efforts.
“From working with clients in this space, we understand that the reality is many organisations don’t have the budget and resources to engage a communications agency, but desperately need this knowledge and guidance.”
Lumin is designed to account for all levels of experience, empowering those who have little experience to learn the basics but also for those who already have some knowledge on the topic to build upon this.
Video courses with Think HQ experts educate Lumin members on the basics of setting up a Facebook page, writing a media release, pitching to the press and more.
Lumin provides...Read More
December 19, 2017
Australia’s generosity is declining. A lack of spending recorded in recent months leaves us thinking about the impact this may have on the social change sector during the festive season.
The Charities Aid Foundation World Giving Index 2017, released in September, ranked Australia sixth across the globe. That’s a drop of three places, knocking Australia out of the top five. We’ve been overtaken by Myanmar, Indonesia, Kenya, New Zealand and the USA.
The outcomes of the 2017 CAF Giving Index, and low consumer spending, highlight the need to challenge thinking on how we frame giving for Australians who aren’t in a position to give money to charity. There are many opportunities to encourage Australians to participate in alternate ways and continue the dialogue about how Australians can make an impact at this time of year.
For many not-for-profits, volunteers form the foundations of their organisations. The Australian Charities report 2016 found that 1.3 million Australians are employed...Read More