News & Commentary Straight from Think HQ

  • Commentary February 12, 2019

    Digital Video: 5 Things to think about when advertising across SVOD platforms

    By Phil Benedictus, CEO Benedictus Media Buying & Planning

    The world of TV and video content viewing is changing rapidly. While Free-to-Air TV’s numbers have been steadily in decline the last few years, Australians have never watched so much video content.

    This is down to the rise of Streaming Video on Demand (SVOD) across catch-up TV, paid streaming services like Netflix, social platforms like Youtube and Facebook, with connected, internet-enabled TVs now commonplace in our homes and mobile video consumption soaring.

    Over 13m Australians have access to some kind of paid SVOD platform. Youtube is visited by twice as many Aussies each month than Instagram and is the world’s 2nd largest search engine. SVOD is forecast to account for 40% of TV consumption by 2020.

    And with video consumption increasingly fragmented, digital platforms are increasingly key to reaching your target audience. Here are 5 points to think about when buying digital video.

    • Viewability– what percentage of the...
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  • Commentary November 28, 2018

    My internship so far...

    By Think HQ Intern Jacinta Leppik.

    Choosing an organisation to complete an internship with is a big decision, I see my first internship as the starting point of my public relations journey. I was looking for an organisation that allowed me to gain practical experience working on projects I am passionate about. Think HQ’s internship program stood out as they offer an opportunity to research a line of enquiry and create content while working with organisations that have a positive social impact.

    On my first day, the whole team made me feel welcome, and the new workplace nerves quickly subsided. During my placement so far at Think HQ I have been developing copy, scheduling social media content and preparing media lists. I am using the skills I have acquired during my studies and learning to use specialist programs that are essential in the public relations industry.

    The benefit of interning for a full-service communication agency is being exposed to the work of a diverse team as they...

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  • Commentary September 18, 2018

    How to successfully manage an accessible event

    By Think HQ Senior Account Executive Lauren Stanhope.

    The goal of any successful event is to ensure your guests enjoy themselves, and that means ensuring they are comfortable and catered for. Around 4 million Australians live with disability, so ensuring your event is accessible is vital.

    Here at Think HQ we manage a range of events, including breakfasts, conferences and workshops. There is a lot to keep track of when planning and running an event, and something like accessibility can feel intimidating if you don’t have a lived experience of disability.

    But don’t worry; we’ve assembled our top tips to help you ensure all your guests have a great experience.

    1. 1. Site visits are essential
    2. Many people don’t realise exactly what is required for an accessible event and while venue managers may believe their venue meets all your accessibility requirements, it definitely pays to view the venue in person to assess its suitability.

      Only consider venues that allow people to enter, exit and...

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  • Commentary September 11, 2018

    As an influencer…

    Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.

    At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.

    Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.

    At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.

    Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.

    “Micro influencers have bigger opportunity to make change. They have smaller communities of...

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  • Case Studies May 15, 2018

    Chatting to young people about organ donation

    When was the last time you thought about organ donation?

    I’m guessing for a lot of you the answer is ‘I don’t even know’ or ‘this week but only because I watched an episode of Grey’s Anatomy’.

    For 1 in 3 Australians their answer would probably be ‘when I registered as an organ donor’ because that is how many are currently on the Australian Organ Donor Register.

    For the 510 families who lost a loved one last year and the 1,402 Australians who received a life-changing transplant the answer to this question would mean more to them than most.

    If you were to ask young Australians you’d most likely receive the first set of answers. Young Australians have the lowest rate of registrations as organ donors. Of Australians aged 18-24 only 8% are registered – 65% female, 35% male.

    As someone in this age group, until recently I probably would’ve given a combination of the ‘I don’t know’ and ‘Grey’s Anatomy’ answers. Through my internship at Think HQ though, with one of our clients...

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