News & Commentary Straight from Think HQ

  • Case Studies May 15, 2018

    Chatting to young people about organ donation

    When was the last time you thought about organ donation?

    I’m guessing for a lot of you the answer is ‘I don’t even know’ or ‘this week but only because I watched an episode of Grey’s Anatomy’.

    For 1 in 3 Australians their answer would probably be ‘when I registered as an organ donor’ because that is how many are currently on the Australian Organ Donor Register.

    For the 510 families who lost a loved one last year and the 1,402 Australians who received a life-changing transplant the answer to this question would mean more to them than most.

    If you were to ask young Australians you’d most likely receive the first set of answers. Young Australians have the lowest rate of registrations as organ donors. Of Australians aged 18-24 only 8% are registered – 65% female, 35% male.

    As someone in this age group, until recently I probably would’ve given a combination of the ‘I don’t know’ and ‘Grey’s Anatomy’ answers. Through my internship at Think HQ though, with one of our clients...

    Read More
  • Case Studies December 18, 2017

    DonateLife Week 2016

    Through stakeholder and community engagement, media relations and social media activity, Think HQ brought about 42,000 new registrations to the Australian Organ Donor Register and reached 53 million people as part of the 2016 DonateLife Week campaign, What are you waiting for?

    Check out the key results below:

    This campaign was recognised by PRIA Victoria as Health Campaign of the year at the 2017 PRIA Victoria Golden Target awards. You can learn more about this and other recent achievements by visting here.

  • Case Studies December 18, 2017

    EPA Beach Report

    Summer time means beach time! Think HQ worked with the EPA to create two videos to educate the public via social media about water pollution risk in popular swimming spots - and how to access water quality forecasts and warnings.

    To access more information about the water quality of Port Phillip Bay and the Yarra River, please visiting here.

    We were delighted to work with the EPA after digitising their organisational strategy earlier in the year. You can view our work by visiting here.

    Read More
  • Case Studies December 18, 2017

    WorkSafe Victoria - Regional Roadshow

    How do you re-engage hundreds of regional stakeholders and update them on changes to health and safety regulations and compliance codes in an engaging and entertaining way?

    In June, Think HQ managed a regional roadshow breakfast series across Geelong, Bendigo. Ballarat, Mildura and Traralgon, with the aim of updating regional stakeholders with important changes to Occupational Health and Safety regulations, new compliance codes and a new strategy.

    The events attracted a total of 768 people, with 91% satisfied with the event they attended and for more than half it was the first WorkSafe event they had attended.

    Check out the key results below:

  • Case Studies September 11, 2017

    EPA Organisational Strategy

    Think HQ worked with the EPA to communicate its new organisational strategy, ‘Our environment, Our health’, which will deliver better outcomes for Victoria. We created an animated video to communicate the key messages of the strategy, and an interactive microsite to allow EPA team members and the general public to view and understand the new strategy, its goals and how they’ll be delivered upon.

    You can view the 'Our environment, Our health' microsite at

    We have since worked with the EPA to communicate the importance of checking the water quality before we go swimming - check out our work here.

    Read More