News & Commentary Straight from Think HQ

  • News February 28, 2019

    Meet Aaron

    Our sister company Lumin, online learning platform for the social change sector to build marketing, fundraising and communications capacity, has welcomed Aaron McNeilly as Partnerships Manager.

    Aaron has returned to Melbourne after 18 months in London, and has recently completed a five-year appointment with the Prince’s Trust, formerly the Prince’s Charities Australia, where he helped establish the operations and diverse project portfolio. As Senior Corporate Partnerships Manager with The Prince's Trust UK, he managed a number of their largest corporate partners including: HSBC UK and their £2.4m Future Skills partnership; Bloomberg; Morgan Stanley and the Royal Mail Group.

    Aaron brings more than a decade of cross-sector experience in partnership relations, operations management, fundraising and successful project delivery. He has an education in Product Design Engineering (Hons) and Sustainability.

    He has helped shape policies and communiques furthering youth entrepreneurship on...

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  • Commentary February 12, 2019

    Digital Video: 5 Things to think about when advertising across SVOD platforms

    By Phil Benedictus, CEO Benedictus Media Buying & Planning

    The world of TV and video content viewing is changing rapidly. While Free-to-Air TV’s numbers have been steadily in decline the last few years, Australians have never watched so much video content.

    This is down to the rise of Streaming Video on Demand (SVOD) across catch-up TV, paid streaming services like Netflix, social platforms like Youtube and Facebook, with connected, internet-enabled TVs now commonplace in our homes and mobile video consumption soaring.

    Over 13m Australians have access to some kind of paid SVOD platform. Youtube is visited by twice as many Aussies each month than Instagram and is the world’s 2nd largest search engine. SVOD is forecast to account for 40% of TV consumption by 2020.

    And with video consumption increasingly fragmented, digital platforms are increasingly key to reaching your target audience. Here are 5 points to think about when buying digital video.

    • Viewability– what percentage of the...
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