News & Commentary Straight from Think HQ

  • News December 19, 2017

    Meet Jenna

    You came to Think HQ after having spent much of your early adulthood travelling and living abroad, how has this experience helped shape your career?

    Leaving a small town in New Zealand in my early 20s, I wasn’t in a hurry to pursue a career until I was sure I knew what I wanted to do. Spending quite a few years really absorbing other cultures and ways of life gave me a tremendous amount of perspective and respect for the journey of others. Travel can be incredibly self-reflective- and this time enabled me to really define who I was, what motivated me, and what my values were. Some notable experiences in South America and South East Asia solidified my interest working within the social impact space- I then launched into my career, like a bull out of the gates!

    I’ve slowed down a bit more now and learnt to enjoy and reflect on each stage of my career journey. I figure that you spend such a big part of your life working and you will feel much more fulfilled if your values and ethics...

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  • Commentary December 19, 2017

    Holiday season is fundraising season, but a helping hand could be what NFPs need

    Australia’s generosity is declining. A lack of spending recorded in recent months leaves us thinking about the impact this may have on the social change sector during the festive season.

    The Charities Aid Foundation World Giving Index 2017, released in September, ranked Australia sixth across the globe. That’s a drop of three places, knocking Australia out of the top five. We’ve been overtaken by Myanmar, Indonesia, Kenya, New Zealand and the USA.

    The outcomes of the 2017 CAF Giving Index, and low consumer spending, highlight the need to challenge thinking on how we frame giving for Australians who aren’t in a position to give money to charity. There are many opportunities to encourage Australians to participate in alternate ways and continue the dialogue about how Australians can make an impact at this time of year.

    For many not-for-profits, volunteers form the foundations of their organisations. The Australian Charities report 2016 found that 1.3 million Australians are employed...

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  • News December 18, 2017

    2017 GLOBE Community Awards

    Think HQ attended the 2017 GLOBE Community Awards – a night to celebrate the successes of individuals and organisations working with and in Victoria’s LGBTI community.

    In recognition of the need to highlight the good in our community, and to support LGBTI people being positively represented in the media, we sponsored the Think HQ Media Excellence Award.

    Raising LGBTI issues in a newsroom can be a difficult task, and when they do make the news - LGBTI people are often reported on as victims. The Think HQ Media Excellence Award recognises journalists who report on issues that directly affect the LGBTI community. We congratulate Mark Kearney from the Bendigo Advertiser who won the 2017 Award.

    Through the Advertiser, Mark has been sharing the stories of voices that are otherwise usually unheard – LGBTI individuals in regional Victoria – in the lead up to the postal survey on same-sex marriage.

    “This year has been, as a journalist, at times a trying one and at other times a simply...

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  • News December 18, 2017

    2017 - Growth, Work & Achievement

    By Jen Sharpe

    2017 has been a year of significant growth, work and achievement.

    We were recognised as Medium Consultancy of the Year and awarded Health Campaign of the Year (DonateLife Week) at the 2017 Victorian Public Relations Institute of Australia (PRIA) Golden Target Awards. We were then highly commended at the 2017 PRIA National Golden Target Awards.

    Judged by our peers in the Public Relations industry, this recognition is reaffirming of the quality of work we produce and the skill of our team. This also followed recognition as finalists in the 2017 Mumbrella Comms Con Awards for Best Government Relations Campaign.

    I’m proud of the passionate and proactive team I have, and it’s cause to reflect upon the impact our work has had. I founded Think HQ to create smart communications for projects that matter – and to think that 42,000 people joined the Australian Organ Donor Register during our 2016 campaign is remarkable. Each of those people could one day save or transform...

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  • Commentary December 18, 2017

    Top 10 LinkedIn tips

    We recently had the privilege of hosting LinkedIn for a workshop focused on creating engaging content for company pages.

    The top 5 reasons LinkedIn members engage with content:

    • It’s educational or informative
    • It’s relevant to me
    • It’s inspiring
    • It helps with skill development
    • It shares the latest industry trends

    Further to this, here are our top ten takeaways from the workshop:

    1. Helpful, inspiring, entertaining, timely content

    Ensure the content you create for LinkedIn fits into one of these categories. This could include sharing a success story, a short video or commentary on a topical issue.

    1. Your content should have a visual brand

    Your audience is more likely to engage and click content that is visually appealing and fits your brand. Stick to your organisation’s brand guidelines by creating simple templates. These can be created using free tools mentioned below. Companies who do this well include Google and Medibank.

    1. Shoot your own photos

    Using your own photos is an easy way...

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  • Case Studies December 18, 2017

    DonateLife Week 2016

    Through stakeholder and community engagement, media relations and social media activity, Think HQ brought about 42,000 new registrations to the Australian Organ Donor Register and reached 53 million people as part of the 2016 DonateLife Week campaign, What are you waiting for?

    Check out the key results below:

    This campaign was recognised by PRIA Victoria as Health Campaign of the year at the 2017 PRIA Victoria Golden Target awards. You can learn more about this and other recent achievements by visting here.

  • Case Studies December 18, 2017

    EPA Beach Report

    Summer time means beach time! Think HQ worked with the EPA to create two videos to educate the public via social media about water pollution risk in popular swimming spots - and how to access water quality forecasts and warnings.

    To access more information about the water quality of Port Phillip Bay and the Yarra River, please visiting here.

    We were delighted to work with the EPA after digitising their organisational strategy earlier in the year. You can view our work by visiting here.

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  • Case Studies December 18, 2017

    WorkSafe Victoria - Regional Roadshow

    How do you re-engage hundreds of regional stakeholders and update them on changes to health and safety regulations and compliance codes in an engaging and entertaining way?

    In June, Think HQ managed a regional roadshow breakfast series across Geelong, Bendigo. Ballarat, Mildura and Traralgon, with the aim of updating regional stakeholders with important changes to Occupational Health and Safety regulations, new compliance codes and a new strategy.

    The events attracted a total of 768 people, with 91% satisfied with the event they attended and for more than half it was the first WorkSafe event they had attended.

    Check out the key results below: