News & Commentary Straight from Think HQ

  • News June 27, 2017

    Census for communicators - what you need to know

    By Stefan Delatovic

    “Know your audience” is one of the golden rules of communicating well, which is why the release of a new Census is greeted with such excitement by those of us looking to connect with Australia.

    And, FYI, it’s not just those of us with ‘communications’ written on our business cards that should be paying attention. In a world of fake news, fragmented digital media and collapsing trust in institutions, we all need to be cutting through the noise. You can only do that by connecting with people’s values, so you need to know what they are.

    This is particularly true for the non-profit, government and community-building sector, where publicly living your values is the best way to project a great reputation. Knowing your audience makes sure you’re all in synch.

    Results from the 2016 Census have been released by the Australian Bureau of Statistics (ABS) today. Here’s what you need to know:

    The data is usable

    You may recall that last year’s Census was a bit fraught, with...

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