News & Commentary Straight from Think HQ

  • News May 30, 2017

    Full-service Communications agency Think HQ to launch a new tech start-up in 2017

    Melbourne-based Public Relations and Communications agency Think HQ is preparing to launch its tech start-up this year with the appointment of Project Director Jesse Northfield.

    Northfield has held advisory roles to Federal Ministers, a former Attorney-General and the South Australian Premier. Past experience includes Account Management at Melbourne PR agency Haystac.

    As Project Director, Northfield will lead the development of a new business venture with entrepreneur and Think HQ founder Jen Sharpe.

    Sharpe said in a statement: “Jesse brings years of project management and stakeholder engagement experience to Think HQ and I’m excited to entrust with him our exciting start-up venture, to be announced in coming months.”

    “This is our seventh year at Think HQ and as the business matures into a mid-size firm with notable new business and hires, I’m now able to turn my attention to complementary business ventures. This project leverages the unique knowledge and expertise of Think HQ...

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  • Commentary May 24, 2017

    Meet Stefan

    Stefan is a recent addition to Think HQ, joining the team from the SES. Experienced in crisis communications and a savvy ex-journalist and editor, Stefan brings years of knowledge to the team.

    You began your career in journalism, and worked your way up to the role of Editor. What was the most challenging story in your journalism career?

    Well, for most of my career I was working on a daily paper, which is about having a blank slate each morning, and getting your stories from idea to finished product all in one day. It’s full on - especially when news breaks late in the day - but in a really fun way. One thing I liked about that is, no matter how challenging the story, or upsetting the topic, you lived in it for the day, gave it your full attention and effort, and then you could leave it when you left for the night.

    So one of my most challenging yarns, I think, was the longest. I covered a NSW Government inquiry into the local council that went through a series of public hearings and...

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  • Case Studies May 24, 2017

    A Taste of Harmony

    In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity. Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.

    Our work involved:

    · Developing and implementing a social media strategy, including advertising

    · Establishing new Instagram and LinkedIn pages

    · Engaging chef ambassadors to share campaign content on their public channels

    · Producing an ATOH-themed cook-off video featuring current AFL

    · Updating campaign collateral including posters, table cards and placemats

    Our impact:

    There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.

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  • Commentary May 24, 2017

    Media Relations 101

    We recently hosted a media relations workshop for current clients, in-house communications practitioners, students and entrepreneurs.

    For those who missed it, we’ve detailed some of the key questions and take-outs below.

    What’s the difference between proactive and reactive media relations?

    Proactive media relations refers to when you’re actively seeking to engage with the media, like when you’re promoting an event, or sharing an announcement. It usually involves sending out materials, such as a media release or alert, to target publications. Reactive media relations, on the other hand, refers to a situation where the media comes to you (for example, if you’re a spokesperson for an organisation or an industry expert, and a journalist calls for you to comment on a relevant story or issue that’s already in the news).

    What should I include in a media release?

    Put the most important information at the top, and aim to cover the who, what, where, when and why in the first couple of...

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  • Commentary May 24, 2017

    Meet Lauren

    We sat down with Account Executive, Lauren Stanhope. Here she offers a few tips on securing your first job!

    Congratulations on your promotion to Account Executive! What have you enjoyed most about your experience at Think HQ so far?

    Thank you! I think the thing I like most is working with such a supportive and collaborative team. Beginning your first job straight out of uni is daunting and you never quite know what to expect, but the Think HQ team have made me feel so welcome! I’ve also really liked being able to work on such a variety of projects across the not for profit, government and social change spaces. It’s been a very busy year, but I'm looking forward to what lies ahead!

    What's been the greatest challenge you've found working in a PR and Communications agency?

    I found time management to be a challenge, particularly in my first few months on the job. Learning to prioritise when several projects are all due at once can be quite stressful. Uni equips you with all the...

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  • Commentary May 24, 2017

    PR's place in the digital age

    Fairfax Media recently announced it would cut 115 journalist jobs across its four major mastheads. As with previous cut backs, this ‘editorial restructure’ is a bid to help cut costs by $30m annually, following a decline in advertising and print circulations.

    As print numbers for major mastheads decline, digital readership continues to grow (in March, the Sydney Morning Herald’s online readership was more than triple than its print edition).

    (To view the most recent stats on digital readership: http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers)

    This shift towards digital has changed the way traditional media outlets operate. It has also influenced how organisations/PR people are approaching media relations with many seeking out more targeted channels and outlets.

    While some organisations will struggle to see past a piece in print as the be-all and end-all of campaign coverage, there plenty of other ways to deliver a message to your target...

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  • News May 24, 2017

    Jean Hailes for Women's Health

    In 2017, Think HQ was contracted by Jean Hailes, an Australian women’s health not-for-profit, to provide strategic communications support for the launch and promotion of the Jean Hailes Women’s Health survey.

    OUR WORK INVOLVED

    • Development of creative concept, key messages and stakeholder engagement pack for survey promotion

    • Stakeholder engagement – identifying and reaching out to organisations to provide in-kind support to ensure survey participation

    • Social media content development

    • Social media advertising – reaching women currently underrepresented in past surveys.

    OUR IMPACT:

    The survey was completed by over 10,000 women, a 209% increase on the 3,236 responses in 2016 and 125% to the 2017 target of 7,500 participants. 17 organisations provided in-kind support by sharing internally and/or externally including Mamamia, Optus, Medibank and Woolworths.

  • News May 24, 2017

    Video highlight reel

    At Think HQ we’re passionate about creating high quality content for our clients, telling their stories across varied mediums.

    We love making videos that allow us to approach subjects from a different angle. Here’s a few we’ve put together recently:

    A Taste of Harmony

    We captured a cook off between AFL footballers Majak Daw and Jason Johannisen to help promote the Scanlon Foundation’s A Taste of Harmony campaign.

    Stay Smart Online

    This cute animation encourages people to protect their important files and data by backing them up. It was developed for Stay Smart Online for World Backup Day.

    Wage Justice

    We helped Australians with disabilities fight for fair pay in this video produced for Wage Justice Australia.

    Celebrate Australia Day

    We produced two videos for the National Australia Day Council (NADC) to encourage discussion of Australian identity and values in the lead up to our national day.

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  • Commentary May 22, 2017

    We need taller poppies: Why Australians should be giving more

    Billionaire mining magnate Andrew Forrest gave $400 million to charity today, the single largest philanthropic donation by a living person in Australian history. Anna Spraggett, Think HQ Account Director, hopes it’s a sign of times to come.

    There was a lot of attention on Andrew ‘ Twiggy’ Forrest today when he announced he was giving away $400 million to tackle cancer research, Indigenous disadvantage, the elimination of modern slavery and education. He was, after all, flanked by Prime Minister Malcolm Turnbull, who applauded his donation as a “gift to humanity”, and Opposition leader Bill Shorten. It’s harder to get higher company.

    It’s a positive sign that Forrest’s gift has been treated so positively, and his message, that everyone should “give what you can, if it isn’t money then time is just as valuable,” is bang on.

    It shows that Australia is moving in the right direction. This gift is important and people are talking about it. The more open we are about this, the better....

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  • Commentary May 10, 2017

    Budget 2017: What does this mean for community developers?

    With last night’s Federal Budget, the Government has signalled a willingness to spend on Australia, including a centrepiece increase in the Medicare levy of 0.5 per cent to fund the National Disability Insurance Scheme (NDIS).

    The measure ensures full funding for the scheme (set to cost about $12 billion when fully up and running in 2020) to provide care for Australians with severe disabilities.

    This, as well as a levy imposed on the big banks, may finally free the government from the damaging legacy of 2014’s budget, decried by many as an unfair whack to the most needy in the name of ‘ending the age of entitlement’.

    But while this budget is a centrist move towards a fair go, there are winners and losers, with changes and stressors that operators in the community development space need to be across. And for all it’s steps forward, it’s unlikely to put any of the big issues to bed.

    Education funding gets a shake-up, with a ‘gonskiesque’ model of needs-based school funding expected...

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