News & Commentary Straight from Think HQ

  • News March 28, 2017

    We're looking for a Mid/Senior Design Lead!

    Are you keen to make a difference in the world through your design skills? Can you lead brand identity and creation? Know that CSS isn’t just for web developers? Keen to lead a team of junior designers? Looking for a step up into a Creative Director role?

    We are seeking a full-time experienced designer who is enthusiastic to make a real change through their work. This is a fast-paced start-up, with lots of room to grow and innovate.

    Our clients use our design work across a range of digital and print products including:

    • Websites and apps
    • Print reports/booklets
    • e-Reports
    • Presentations
    • Social media
    • Proposals and tenders
    • Video and animation
    • Promotional materials
    • Advertising
    • Crowdfunding campaigns
    • Media and more.

    Our design work ranges from full brand development for organisations and/or campaigns, in addition to an ever-growing suite of design products.

    Ideally we are after someone who is:

    • A strong and experienced visual creative thinker
    • Confident presenting to, building relationships...
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  • News March 24, 2017

    Media Relations and Building Contacts: Breakfast Workshop

    Are you a communications professional, business owner, speaker, thought-leader or entrepreneur? Are you looking to engage the media to increase your organisation’s presence and boost your profile?

    Join us as Alice Suter and Jenna Waite from Think HQ’s PR team take you through an intensive two-hour workshop that will help you get the most out of your next media campaign and show you how to build a bank of contacts.

    You Will Learn

    • What makes news and creating angles
    • New media trends and how you can utilise them
    • Top tips for writing for the media
    • How to engage a journalist or producer
    • The difference between print, broadcast and online media, and how to tailor your pitch and approach for each
    • The art of writing an opinion piece and when to use one
    • How to prepare yourself or your talent for an interview and how to handle difficult questions
    • Relationship building tricks that’ll help you establish yourself or your organisation as a trusted media source
    • Some basic reactive media advice (how...
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  • News March 22, 2017

    Think HQ announced as 2017 Mumbrella CommsCon finalist

    Think HQ is proud to be announced as a finalist at the upcoming 2017 Mumbrella CommsCon Awards! Our work with the Organ and Tissue Authority on the 2016 DonateLife Week Campaign is up for 2017 Government Sponsored Campaign of the Year.

    DonateLife Week was a particularly moving campaign for our team, and we are humbled that our work has been recognised.

    Looking forward to the upcoming Awards night (with all our fingers and toes crossed) taking place on 30th March. Good luck to all the other nominees, and thanks to the Mumbrella team for the nod!

  • Commentary March 16, 2017

    Get to know: Alice Suter

    Our resident food expert Alice has led national media relations campaigns for government and not for profit clients. With almost five years' experience at Think HQ, Alice has a few tricks up her sleeve for getting that story placed.

    You’ve successfully delivered national media relations campaigns for government and NFP clients. What are the key factors to a successful media campaign?

    Successful media campaigns can look different for different projects and clients – more media clips doesn’t necessarily equate to a more effective campaign.

    If it’s an issue that relates to the masses, a widely distributed media release might be the best approach. If it’s something more niche, pitching a few key interviews, or securing a carefully placed op-ed could have a greater impact (and for less effort).

    Successful media relations is about knowing your audience and your objectives, and choosing the best approach for reaching that end goal. There’s no one-size-fits-all solution.

    What’s one piece...

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  • News March 15, 2017

    The relationship between leadership & diversity

    Think HQ is proud to work with A Taste of Harmony on this year's campaign to help workplaces encourage discussions around diversity by hosting a free morning tea or lunch in March. Register your workplace for A Taste of Harmony to host a feast on any day between 20 - 31st March.

    I’ve been privileged to share and experience many cultures and languages since a young age - from travels as a child, an education in multicultural Melbourne, to working across Africa, Europe and the Americas. Witnessing people from all walks of life, I’ve learnt that diversity is a strength, not a burden communities need to overcome. My appreciation of diversity – every Australian's ability to come to work and be who they are - is what drives me to be involved in the Australian Leadership project.

    The Australian Leadership project celebrates best practices from leadership across various domains in Australia. In our exchange with over 200 interviewees and thousands of readers with a common interest -...

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  • News March 02, 2017

    Media relations 101: managing case studies from start to finish

    Nothing is stronger than hearing someone’s personal experience to highlight the importance of an issue and make a message hit home.

    Putting a human face (a case study) to the topic helps frame the issue, entice the journalist and often has a powerful impact on readers. However, sourcing someone with a compelling story, who is prepared to talk about their experience is often easier said than done.

    It often takes courage to share a personal experience and while you may know of someone who is happy to tell their story publically, the process of doing a media interview can still be a daunting one. Your case study will most likely have little (if any) experience with the media, and may not understand what the process will involve.

    Over the years, we’ve worked with many clients to raise awareness about various social causes where case study management was crucial to media engagement. Below are a few tips that will help you manage the process smoothly.

    Ethics and wellbeing come first


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