December 15, 2016
We’ve combed through the Federal Government’s Community Business Partnership's new 2016 Giving Australia report released this month, to share with you some of our top takeaways and recommendations to help your NFP grow in the new year.
Explore digital giving
The report finds that the most effective ways to ask for a donation are through door knock appeals, telephone, mail or letterbox drop, and street fundraising. The least effective is TV.
Though not necessarily a substitute for other methods, online technology that makes giving easier for the donor is on the rise, and can be a valuable tool to support a NFP’s fundraising.
An increasing number of donors are engaging with crowdfunding technologies as they can directly engage with the cause they care about. NFPs should explore digital fundraising tactics, including online campaigns that utilise established crowdfunding platforms.
Keep your donors in the loop
Outcome reporting is important to donors, but they just don’t just want...Read More
December 15, 2016
Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.
You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?
The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.
I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!
The work culture in Mumbai is interesting,...Read More
December 14, 2016
Reflecting on a busy year, a project that stood out for us was working with the Sydney Community Foundation (SCF) on a campaign to improve support for women in the criminal justice system.
In September, SCF hosted UK Parliamentarian, Baroness Jean Corston in Sydney, where she briefed policy makers and local organisations on best-practice approaches to reducing female recidivism.
Think HQ led PR activity around the Baroness’ visit, and worked with SCF to draft a position statement calling for more government investment into alternative programs to rehabilitate low-risk female offenders in New South Wales.
Key activities undertaken by Think HQ included:
- Producing the Keeping Women Out of Prison position statement
- Media relations – including media kit development, media pitching, op-ed development, and media management for the Baroness
- Production of a Keeping Women Out of Prison video, featuring interviews with the Baroness and other key stakeholders
- Social media content creation.
December 14, 2016
A significant aspect of working in the digital space involves staying up to date with the latest trends and technologies that could be adapted for our clients. Hence, we sent our Digital Team to PAX Australia, an annual convention showcasing all the latest and upcoming trends in digital games, to investigate.
Our Lead Web Developer Antony shares his insights below.
Gamers are the new fundraisers
Know an enthusiastic gamer? They’re likely to be members of Twitch, an online platform where gamers can view live streams of other gamers in action – think PewDiePie but live stream.
Well-established gamers on Twitch can support the cause of their choice by hosting a gaming marathon, where they stay online and engage with their viewers for an excessive amount of time (12 hours or more), and viewers are encouraged to donate and share the event via social media.
A plus side is if the stream is for charitable purposes, Twitch will help promote it on their homepage. In 2015, the platform raised...Read More
December 12, 2016
In an increasingly competitive media market where there are fewer print media outlets and less journalists to pitch to, what actually makes news, and how can you get the best out of media to ensure your message reaches your target audience?
If you’re a communications professional operating in the media relations space, or you just want to know more about how this whole media thing works, here’s an opportunity to brush up on some old tricks while learning about the latest media developments and how you can use them to your advantage.
Alice Suter and Jenna Waite from Think HQ's PR team take you through this three-hour workshop workshop that will bring you up to speed and help you get the most out of your next media campaign.
You will learn:
- What makes news
- New media trends and how you can utilise them
- Top do’s and don’ts of writing for the media
- The difference between print, broadcast and online, and how to tailor your pitch for each
- The art of writing an opinion piece
- Interview and...