News & Commentary Straight from Think HQ

  • Commentary December 15, 2016

    Take-aways from the 2016 Giving Australia Report – a communications perspective

    We’ve combed through the Federal Government’s Community Business Partnership's new 2016 Giving Australia report released this month, to share with you some of our top takeaways and recommendations to help your NFP grow in the new year.

    Explore digital giving

    The report finds that the most effective ways to ask for a donation are through door knock appeals, telephone, mail or letterbox drop, and street fundraising. The least effective is TV.

    Though not necessarily a substitute for other methods, online technology that makes giving easier for the donor is on the rise, and can be a valuable tool to support a NFP’s fundraising.

    An increasing number of donors are engaging with crowdfunding technologies as they can directly engage with the cause they care about. NFPs should explore digital fundraising tactics, including online campaigns that utilise established crowdfunding platforms.

    Keep your donors in the loop

    Outcome reporting is important to donors, but they just don’t just want...

    Read More
  • News December 15, 2016

    Get to know: Nick Edrington

    Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.

    You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

    The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

    I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

    The work culture in Mumbai is interesting,...

    Read More
  • Case Studies December 14, 2016

    Sydney Community Foundation: working to keep women out of prison

    Reflecting on a busy year, a project that stood out for us was working with the Sydney Community Foundation (SCF) on a campaign to improve support for women in the criminal justice system.

    In September, SCF hosted UK Parliamentarian, Baroness Jean Corston in Sydney, where she briefed policy makers and local organisations on best-practice approaches to reducing female recidivism.

    Think HQ led PR activity around the Baroness’ visit, and worked with SCF to draft a position statement calling for more government investment into alternative programs to rehabilitate low-risk female offenders in New South Wales.

    Key activities undertaken by Think HQ included:

    • Producing the Keeping Women Out of Prison position statement
    • Media relations – including media kit development, media pitching, op-ed development, and media management for the Baroness
    • Production of a Keeping Women Out of Prison video, featuring interviews with the Baroness and other key stakeholders
    • Social media content creation.

    T...

    Read More
  • News December 14, 2016

    Creating conversations about social cohesion

    2016 has been a big year in politics. The US election, Brexit, and the European refugee crisis have led to global discussion about issues of immigration, discrimination and disengagement with government. So how are people feeling in Australia?

    The Scanlon Foundation’s 2016 Mapping Social Cohesion Report provided a unique insight into local views on issues affecting our social cohesion. For the fifth year running, Think HQ worked with the Scanlon Foundation on the national launch of the report.

    Our work involved:

    • Arranging pre-launch Ministerial briefings
    • Managing the national stakeholder launch in Melbourne, attended by 260 guests
    • Creating campaign video content, including an animated video highlighting key research results
    • Social media content creation and live tweeting during the event
    • Media relations activity.

    Around 260 people attend the event, which was emceed by ABC journalist Patricia Karvelas and featured a panel of thought leaders including:

    • Mark Baker, CEO, Melbourne...
    Read More
  • News December 12, 2016

    Media Relations Refresh

    In an increasingly competitive media market where there are fewer print media outlets and less journalists to pitch to, what actually makes news, and how can you get the best out of media to ensure your message reaches your target audience?

    If you’re a communications professional operating in the media relations space, or you just want to know more about how this whole media thing works, here’s an opportunity to brush up on some old tricks while learning about the latest media developments and how you can use them to your advantage.

    Alice Suter and Jenna Waite from Think HQ's PR team take you through this three-hour workshop workshop that will bring you up to speed and help you get the most out of your next media campaign.

    You will learn:

    • What makes news
    • New media trends and how you can utilise them
    • Top do’s and don’ts of writing for the media
    • The difference between print, broadcast and online, and how to tailor your pitch for each
    • The art of writing an opinion piece
    • Interview and...
    Read More
  • Commentary December 09, 2016

    Easy ways to boost your social media presence

    During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

    This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

    Use better images

    Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

    We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

    Find the face behind the story

    We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

    Make events digitally interactive

    With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

    Read More