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News
November 22, 2016 Blurred Lines: The Convergence of PR, Marketing, Advertising and Digital Media
Blurred Lines: The Convergence of PR, Marketing, Advertising and Digital Media, hosted by PRIA at RMIT brought together Trent Light of Dentsu Mitchell, our own Jen Sharpe of Think HQ, Jessica Humphreys of Social Concepts, Prue Bassett of Prue Bassett Publicity and Rod Fuller of Sentius. They shared with the audience their career journeys, the evolution of the communications industry and how their agencies have evolved and adapted to service their client needs.
Some key points they shared:
Integration is essential
Campaigns are stronger when earned, owned and paid media communications are coordinated to reinforce messaging. A message repeated across media channels is more likely to be recognised. Trent said this reinforced the need for agencies to work together collaboratively and share their expertise, he has worked with as many as eight different agencies to execute a campaign.
Agency evolution is a reflection of client need
Clients increasingly appreciate the power of integrated...
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News
November 10, 2016 We're looking for a Senior Account Manager
- Work on communication projects that matter
- Diverse role including strategic communications, campaigns, events, digital and media relations
- High profile, PR and social change projects
- Great work environment and supportive team, with opportunity for growth and career progression
- South Melbourne location.
South Melbourne based communications agency - Think HQ - is looking for an experienced PR consultant to join the team as a Senior Account Manager.
We’re looking for a smart, strategic communicator with strong media relations, campaign planning and project management experience to join our team. Working with clients in government, not-for-profit and philanthropic organisations, you will lead project delivery and develop impactful communication materials that promote important social issues.
As a key contact point with clients, this role involves:
- PR campaign planning and creative direction
- Client and project management
- Content development
- Media relations
- Managing client social media...