News & Commentary Straight from Think HQ

  • News November 22, 2016

    Blurred Lines: The Convergence of PR, Marketing, Advertising and Digital Media

    Blurred Lines: The Convergence of PR, Marketing, Advertising and Digital Media, hosted by PRIA at RMIT brought together Trent Light of Dentsu Mitchell, our own Jen Sharpe of Think HQ, Jessica Humphreys of Social Concepts, Prue Bassett of Prue Bassett Publicity and Rod Fuller of Sentius. They shared with the audience their career journeys, the evolution of the communications industry and how their agencies have evolved and adapted to service their client needs.

    Some key points they shared:

    Integration is essential

    Campaigns are stronger when earned, owned and paid media communications are coordinated to reinforce messaging. A message repeated across media channels is more likely to be recognised. Trent said this reinforced the need for agencies to work together collaboratively and share their expertise, he has worked with as many as eight different agencies to execute a campaign.

    Agency evolution is a reflection of client need

    Clients increasingly appreciate the power of integrated...

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