News & Commentary Straight from Think HQ

  • Case Studies August 26, 2015

    The Prince’s Charities Australia

    In late 2014, The Princes Charities Australia (PCA) engaged Think HQ to lead its public relations, media relations and digital marketing efforts.

    Established in 2013, PCA provides a coordinated presence for the Prince of Wales’ charitable endeavours in Australia.

    In collaboration with PCA, Think HQ has delivered communications activity including:

    • Copywriting and editing marketing collateral
    • Preparing and implementing a public relations strategy
    • Establishing and implementing a social media marketing strategy, including setting up new social media platforms, content creation, community management and monitoring
    • Developing new branding and design elements, including brochures, flyers and digital assets.

    A key part of Think HQ’s work with PCA has been overseeing the marketing and promotion of The Prince’s Lead Your Own Business program (PLYOB), business training boot camp for Australian Defence Force personnel transitioning, or recently transitioned from full time service. This...

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  • Case Studies August 26, 2015

    Nexus – Australian Youth Summit

    The Nexus Global Youth Summit is an international movement that brings together young philanthropists and social entrepreneurs from over 70 countries to fast-track world change .

    Joining dozens of chapters around the world, Nexus Australia was formed in 2013 and contracted Think HQ to deliver media relations services for the Nexus Australia Youth Summit.

    While Nexus was still in its infancy in Australia and thus not very familiar to our domestic media, Think HQ crafted and implemented tailored news angles that would capture the attention of target journalists and media outlets. Through targeted, strategic contact with journalists, Think HQ has consistently secured high profile media coverage in the lead up to, and following the Summit since its inception in 2013.

    In 2016, Think HQ was again contracted to deliver media relations services for the Nexus Australia Youth Summit, and worked closely with The Foundation for Young Australians and the Summit organising committee to develop and...

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  • Case Studies August 26, 2015

    National Australia Day Council 2015

    In late 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015. Building on the organisation’s existing media relations program, Think HQ’s main objective was to generate high-profile and in-depth media coverage exploring some of the more substantial Australia Day issues and themes – beyond the usual ‘beer and barbecues’ dialogue. The project provided an opportunity to stir robust discussion in a range of media outlets and mediums, from op-ed and contributed content, to interviews and profile pieces.

    Collaborating closely with Australian of the Year state winners and national finalists, Think HQ developed and pitched interviews and tailored story angles to major print and online news publications. Activity included developing and editing op-ed content, booking interviews, and sourcing additional case studies for editorial content.

    Think HQ secured positive coverage in ten major news publications...

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