News & Commentary Straight from Think HQ

  • News January 15, 2015

    Think HQ joins IABC Victoria as event partner

    Think HQ is excited to join the Victorian chapter of the International Association of Business Communicators (IABC) for 2015 as its new events presenting partner.

    As part of the 12-month engagement Think HQ will assist the IABC in the planning and management of its popular and informative monthly events and seminars, as well as its annual Bronze Quills Gala and awards night, to be held on Wednesday May 20.

    Think HQ’s own Anna Chalko also sits on the IABC Victoria board.

    We look forward to meeting many Victorian communications practitioners at upcoming IABC events.

    For more information about upcoming IABC Victoria events http://vic.iabc.com

  • Commentary January 05, 2015

    Public Relations in 2015 and beyond

    As busy communicators, it is often not until the holiday period when we get the chance to sit down and reflect on our work. For many, this means an evaluation of past and current campaign progress and of the lessons that we have learned – what activity worked and what activity didn’t. It’s also when we look to the New Year and consider what our focus will be, and what emerging technologies or trends we can take advantage of.

    Here’s a few thoughts on what we might see emerge and grow in public relations for 2015.

    1. A picture tells a thousand words, but videos can say even more.

    With the rise of photo-focused platforms like Instagram, SnapChat and Pinterest, we are seeing the power of images for public relations and marketing. If 2014 was the year we truly saw images take over the web, then 2015 is going to be the year of the video.

    We’ve already had a preview of this phenomenon in 2014 with the emergence of the viral sensation that was the “Ice Bucket Challenge,” where videos...

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