News & Commentary Straight from Think HQ

  • Case Studies September 30, 2014

    Women For Media

    In March 2012, Think HQ was commissioned for two years by the Women’s Leadership Institute Australia to develop and launch womenformedia.com.au – an online resource linking journalists with top female executives to increase female commentary in business and finance news.

    As part of the project, Think HQ undertook a range of strategic planning, media relations, and stakeholder management activities, including:

    • Developing a brief for an online platform
    • Developing a national communication and engagement strategy
    • Securing key partners – including the Melbourne Press Club and the Walkley Awards
    • Recruiting, collecting and publishing data from over 100 Director-level women
    • Coordinating a national media launch
    • Organising high-level connector events with key senior editors and WFM members
    • Media training workshops – for executive-level WFM members
    • Journalist engagement – both directly and via targeted email campaigns
    • Social Media – managing an active, daily Twitter account

    Within two years...

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