March 31, 2014
For the second consecutive year, Think HQ worked with the Organ and Tissue Authority to help deliver DonateLife Week, Australia's national awareness week for organ and tissue donation in Australia.
The theme for this year's event was, 'Have the chat that saves lives,' with Australians encouraged to discuss their organ and tissue donation decisions with their loved ones.
Think HQ collaborated with the Authority on a number of activities, including media relations, stakeholder engagement, event management and social media management.
Key achievements for DonateLife 2014 included:
- The launch of a new corporate partnership program, championed by inaugural partners ANZ, Australia Post, Linfox, Bupa and the Australian Automotive Association.
- National television coverage secured during DonateLife Week - including stories on The Today Show
- Coverage of the national Ministerial Launch (including this great story featured on SBS)
Strong coverage of DonateLife Week across popular female...Read More
March 30, 2014
Think HQ would like to thank the charities and philanthropic trusts and foundations that kindly completed our survey looking at the current practices and needs in communications in the not-for-profit sector in Australia.
Congratulations to Spectrum Migrant Resource Centre on winning the $1000 JB Hi Fi voucher - we hope this will be of great benefit for your organisation!
The results of the survey will be shared with the sector in the near future, so stay tuned!
Think HQ was commissioned to:
- Develop and distribute a survey to determine the extent and nature of use of the WCF, as well as identify potential NFP case studies
- Develop a report detailing existing use of the WCF resource
- Conduct face-to-face interviews with NFP case study organisations from across Victoria
- Develop eight written case studies for publication on the OCS website
- Script and project-manage the production of the five-minute video documentary
The completed video combines animation and interviews, showcasing the diverse usage of the WCF by the eight case study organisations.
The video and case studies will now be used by the OCS as promotional tools to encourage further uptake and innovative use of this valuable resource.
Over four months, Think HQ travelled with a film crew to regional communities across Victoria, conducting interviews and capturing the diverse governance, operational, and fundraising approaches adopted by each of the foundations involved.
This involved Think HQ:
- Developing the scope and script for the documentary
- Identifying interviewees, coordinating and liaising with over 50 participants across more than 30 film locations
- Managing all filming logistics
- Conducting all filmed interviews
- Co-editing the film footage
- Preparing a communications plan for the promotion and use of the documentary
The documentary was launched at the 2013 Community Foundations Forum in the Barossa Valley, and was extremely well received. It is a valuable tool supporting increased awareness of community foundations in Victoria, and providing practical information and advice for existing and emerging community foundations.
The OCS will now use the completed 20-minute video documentary to encourage growth in...Read More
The initiative – culminating in a statewide shopping event on Saturday 19 October – gave a boost to Victoria’s small business sector, with residents encouraged to get out and shop BIG in local retailers.
Think HQ led a range of activities to generate business and shopper registrations in the lead up to the day, including:
- managing the development of a dedicated campaign website, developing all website content
- scripting and managing the production of a 30-second online ad, as well as a series of video tutorials for participating small businesses, and;
- stakeholder engagement – including regular e-newsletter send outs to participating shoppers and retailers.
Think HQ brought UK retail guru Mary ‘Queen of Shops’ Portas on board to share her expert tips with participating businesses; and secured several local business ambassadors – including The Design Files’ Lucy Feagins, and Keep up creator Abigail Forsyth.
Positive media coverage was secured across major metro and regional print,...Read More
The Summit aims to address Australia’s low rate of charitable giving by engaging wealthy young Australians in philanthropy.
Attendees heard from local philanthropists and social entrepreneurs including Small Giants CEO Danny Almagor and Foundation for Young Australians CEO, Jan Owen.
Several international guests including, Girls20 Summit CEO, Farah Mohamed and Nexus Global Youth Summit Co-founder, Rachel Cohen Gerrol also presented.
The Nexus Global movement includes people from more than 50 countries and families with more than $100 billion combined net worth.
Summit host, the Foundation for Young Australians, engaged Think HQ to manage media relations for the event. Think HQ achieved high-quality coverage in mainstream and industry publications as well as exposure on ABC radio.
Do you work in communications in not for profit or philanthropic sector? Acknowledging the lack of Australian research into communications practices in the third sector, Think HQ is keen to develop a knowledge bank of valuable information in this space.
Think HQ has developed a survey to gain greater insight into the state of communications practices in the not-for-profit sector, and invites your participation. The results will help inform the sector about communications needs, challenges and best practice, from a qualitative and quantitative perspective. By completing the survey, your organisation will have the chance to win a $1,000 voucher for JB Hi Fi. Please click on the relevant link below to undertake the survey. Thank you.
Survey Links:Read More
Think HQ recently worked with the Documentary Australia Foundation to launch high-school education materials addressing discrimination against women and girls. Australian Ambassador for Women and Girls, Natasha Stott Despoja AM, officially launched the materials, which are based on the documentary, ‘I Am A Girl’. Following the lives of six young women, the often confronting documentary addresses issues of family violence, disease, poverty and disadvantage, in girls locally and abroad.
Think HQ achieved strong media coverage for the launch, including this excellent interview with ‘I Am A Girl’ Director, Rebecca Barry on ABC News Breakfast.