News & Commentary Straight from Think HQ

  • News February 03, 2017

    Intern Program now open

    Applications for the Think HQ internship program are now open for undergraduate and postgraduate students. The program will offer students with the opportunity to gain firsthand experience and mentoring, within in a dynamic agency environment. Think HQ accepts students enrolled in an approved internship unit as part of their tertiary study.

    To request an application form, or to find out more information please contact Jenna Waite at jenna@think-hq.com.au. Applications close 20 March.

  • Commentary December 15, 2016

    Take-aways from the 2016 Giving Australia Report – a communications perspective

    We’ve combed through the Federal Government’s Community Business Partnership's new 2016 Giving Australia report released this month, to share with you some of our top takeaways and recommendations to help your NFP grow in the new year.

    Explore digital giving

    The report finds that the most effective ways to ask for a donation are through door knock appeals, telephone, mail or letterbox drop, and street fundraising. The least effective is TV.

    Though not necessarily a substitute for other methods, online technology that makes giving easier for the donor is on the rise, and can be a valuable tool to support a NFP’s fundraising.

    An increasing number of donors are engaging with crowdfunding technologies as they can directly engage with the cause they care about. NFPs should explore digital fundraising tactics, including online campaigns that utilise established crowdfunding platforms.

    Keep your donors in the loop

    Outcome reporting is important to donors, but they just don’t just want...

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  • News December 15, 2016

    Get to know: Nick Edrington

    Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.

    You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

    The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

    I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

    The work culture in Mumbai is interesting,...

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  • News December 14, 2016

    Creating conversations about social cohesion

    2016 has been a big year in politics. The US election, Brexit, and the European refugee crisis have led to global discussion about issues of immigration, discrimination and disengagement with government. So how are people feeling in Australia?

    The Scanlon Foundation’s 2016 Mapping Social Cohesion Report provided a unique insight into local views on issues affecting our social cohesion. For the fifth year running, Think HQ worked with the Scanlon Foundation on the national launch of the report.

    Our work involved:

    • Arranging pre-launch Ministerial briefings
    • Managing the national stakeholder launch in Melbourne, attended by 260 guests
    • Creating campaign video content, including an animated video highlighting key research results
    • Social media content creation and live tweeting during the event
    • Media relations activity.

    Around 260 people attend the event, which was emceed by ABC journalist Patricia Karvelas and featured a panel of thought leaders including:

    • Mark Baker, CEO, Melbourne...
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