News & Commentary Straight from Think HQ

  • Commentary May 24, 2017

    Meet Lauren

    We sat down with Account Executive, Lauren Stanhope. Here she offers a few tips on securing your first job!

    Congratulations on your promotion to Account Executive! What have you enjoyed most about your experience at Think HQ so far?

    Thank you! I think the thing I like most is working with such a supportive and collaborative team. Beginning your first job straight out of uni is daunting and you never quite know what to expect, but the Think HQ team have made me feel so welcome! I’ve also really liked being able to work on such a variety of projects across the not for profit, government and social change spaces. It’s been a very busy year, but I'm looking forward to what lies ahead!

    What's been the greatest challenge you've found working in a PR and Communications agency?

    I found time management to be a challenge, particularly in my first few months on the job. Learning to prioritise when several projects are all due at once can be quite stressful. Uni equips you with all the...

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  • Commentary May 24, 2017

    PR's place in the digital age

    Fairfax Media recently announced it would cut 115 journalist jobs across its four major mastheads. As with previous cut backs, this ‘editorial restructure’ is a bid to help cut costs by $30m annually, following a decline in advertising and print circulations.

    As print numbers for major mastheads decline, digital readership continues to grow (in March, the Sydney Morning Herald’s online readership was more than triple than its print edition).

    (To view the most recent stats on digital readership: http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers)

    This shift towards digital has changed the way traditional media outlets operate. It has also influenced how organisations/PR people are approaching media relations with many seeking out more targeted channels and outlets.

    While some organisations will struggle to see past a piece in print as the be-all and end-all of campaign coverage, there plenty of other ways to deliver a message to your target...

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  • News May 24, 2017

    Jean Hailes for Women's Health

    In 2017, Think HQ was contracted by Jean Hailes, an Australian women’s health not-for-profit, to provide strategic communications support for the launch and promotion of the Jean Hailes Women’s Health survey.

    OUR WORK INVOLVED

    • Development of creative concept, key messages and stakeholder engagement pack for survey promotion

    • Stakeholder engagement – identifying and reaching out to organisations to provide in-kind support to ensure survey participation

    • Social media content development

    • Social media advertising – reaching women currently underrepresented in past surveys.

    OUR IMPACT:

    The survey was completed by over 10,000 women, a 209% increase on the 3,236 responses in 2016 and 125% to the 2017 target of 7,500 participants. 17 organisations provided in-kind support by sharing internally and/or externally including Mamamia, Optus, Medibank and Woolworths.

  • News May 24, 2017

    Video highlight reel

    At Think HQ we’re passionate about creating high quality content for our clients, telling their stories across varied mediums.

    We love making videos that allow us to approach subjects from a different angle. Here’s a few we’ve put together recently:

    A Taste of Harmony

    We captured a cook off between AFL footballers Majak Daw and Jason Johannisen to help promote the Scanlon Foundation’s A Taste of Harmony campaign.

    Stay Smart Online

    This cute animation encourages people to protect their important files and data by backing them up. It was developed for Stay Smart Online for World Backup Day.

    Wage Justice

    We helped Australians with disabilities fight for fair pay in this video produced for Wage Justice Australia.

    Celebrate Australia Day

    We produced two videos for the National Australia Day Council (NADC) to encourage discussion of Australian identity and values in the lead up to our national day.

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  • Commentary May 22, 2017

    We need taller poppies: Why Australians should be giving more

    Billionaire mining magnate Andrew Forrest gave $400 million to charity today, the single largest philanthropic donation by a living person in Australian history. Anna Spraggett, Think HQ Account Director, hopes it’s a sign of times to come.

    There was a lot of attention on Andrew ‘ Twiggy’ Forrest today when he announced he was giving away $400 million to tackle cancer research, Indigenous disadvantage, the elimination of modern slavery and education. He was, after all, flanked by Prime Minister Malcolm Turnbull, who applauded his donation as a “gift to humanity”, and Opposition leader Bill Shorten. It’s harder to get higher company.

    It’s a positive sign that Forrest’s gift has been treated so positively, and his message, that everyone should “give what you can, if it isn’t money then time is just as valuable,” is bang on.

    It shows that Australia is moving in the right direction. This gift is important and people are talking about it. The more open we are about this, the better....

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