News & Commentary Straight from Think HQ

  • Commentary May 24, 2017

    Media Relations 101

    We recently hosted a media relations workshop for current clients, in-house communications practitioners, students and entrepreneurs.

    For those who missed it, we’ve detailed some of the key questions and take-outs below.

    What’s the difference between proactive and reactive media relations?

    Proactive media relations refers to when you’re actively seeking to engage with the media, like when you’re promoting an event, or sharing an announcement. It usually involves sending out materials, such as a media release or alert, to target publications. Reactive media relations, on the other hand, refers to a situation where the media comes to you (for example, if you’re a spokesperson for an organisation or an industry expert, and a journalist calls for you to comment on a relevant story or issue that’s already in the news).

    What should I include in a media release?

    Put the most important information at the top, and aim to cover the who, what, where, when and why in the first couple of...

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  • Commentary May 24, 2017

    Meet Lauren

    We sat down with Account Executive, Lauren Stanhope. Here she offers a few tips on securing your first job!

    Congratulations on your promotion to Account Executive! What have you enjoyed most about your experience at Think HQ so far?

    Thank you! I think the thing I like most is working with such a supportive and collaborative team. Beginning your first job straight out of uni is daunting and you never quite know what to expect, but the Think HQ team have made me feel so welcome! I’ve also really liked being able to work on such a variety of projects across the not for profit, government and social change spaces. It’s been a very busy year, but I'm looking forward to what lies ahead!

    What's been the greatest challenge you've found working in a PR and Communications agency?

    I found time management to be a challenge, particularly in my first few months on the job. Learning to prioritise when several projects are all due at once can be quite stressful. Uni equips you with all the...

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  • Commentary May 24, 2017

    PR's place in the digital age

    Fairfax Media recently announced it would cut 115 journalist jobs across its four major mastheads. As with previous cut backs, this ‘editorial restructure’ is a bid to help cut costs by $30m annually, following a decline in advertising and print circulations.

    As print numbers for major mastheads decline, digital readership continues to grow (in March, the Sydney Morning Herald’s online readership was more than triple than its print edition).

    (To view the most recent stats on digital readership: http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers)

    This shift towards digital has changed the way traditional media outlets operate. It has also influenced how organisations/PR people are approaching media relations with many seeking out more targeted channels and outlets.

    While some organisations will struggle to see past a piece in print as the be-all and end-all of campaign coverage, there plenty of other ways to deliver a message to your target...

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  • News May 24, 2017

    Jean Hailes for Women's Health

    In 2017, Think HQ was contracted by Jean Hailes, an Australian women’s health not-for-profit, to provide strategic communications support for the launch and promotion of the Jean Hailes Women’s Health survey.

    OUR WORK INVOLVED

    • Development of creative concept, key messages and stakeholder engagement pack for survey promotion

    • Stakeholder engagement – identifying and reaching out to organisations to provide in-kind support to ensure survey participation

    • Social media content development

    • Social media advertising – reaching women currently underrepresented in past surveys.

    OUR IMPACT:

    The survey was completed by over 10,000 women, a 209% increase on the 3,236 responses in 2016 and 125% to the 2017 target of 7,500 participants. 17 organisations provided in-kind support by sharing internally and/or externally including Mamamia, Optus, Medibank and Woolworths.