News & Commentary Straight from Think HQ

  • News October 15, 2014

    Think HQ promotes inaugural Documentary Australia Foundation Award at 2014 Sydney Film Festival.

    Earlier this year, Think HQ was excited to work with the Documentary Australia Foundation (DAF) during the 2014 Sydney Film Festival, to promote their sponsorship of the inaugural Documentary Australia Foundation Award For Australian Documentary.

    Over the two-week festival period, Think HQ managed DAF’s social media profiles, creating and posting content to promote the twelve award finalists. This resulted in significant increases in user engagement, including close to 100% growth in Twitter followers, and a 300% growth in Facebook reach.

  • Commentary October 15, 2014

    Four things marketers can learn from the Ice Bucket Challenge

    Chances are you’ve probably heard about the Ice Bucket Challenge (IBC), the viral phenomenon that raised over $100 million internationally for ALS/MND research, all by getting people to tip buckets of ice-cold water over their heads.

    In Australia, the Ice Bucket Challenge was championed by Laugh to Cure MND, a charity founded by Pat and Angie Cunningham earlier this year. The pair was also behind the first Ice Bucket Challenge World Record attempt, which took place at Etihad Stadium on 22 August.

    Think HQ was lucky enough to work with the Laugh to Cure MND team to help promote the World Record attempt – managing official social media accounts throughout the campaign, and securing significant media coverage in major metropolitan news outlets, including The Herald Sun, Melbourne mX, 7News, Channel 10’s The Project, and 3AW radio.

    Now that the steady stream of IBC participants has slowed to a trickle, it’s the perfect time to catch up with Pat and Angie, take a look back on the...

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  • Commentary October 14, 2014

    Australians are getting kinder – and it’s music to our ears

    With headlines making a recent negative swing, a rare good news story caused pause for reflection in the Think HQ office this week.

    New research has indicated Australians might be getting kinder. Yep, that’s right – findings suggest that the younger generation, so often categorised as self-indulgent and uncharitable, is actually taking part in acts of kindness more frequently than their older counterparts.

    And that’s music to our ears. As an agency committed to projects of substance, often to achieve positive social change, it’s always been our contention that positivity is powerful. We’re lucky to work with an array of talented and impassioned clients, campaigns and communicators, and we’re very aware that kindness plays a big role in the work we produce for them.

    Recently, as part of the Victorian Government’s Support Small Business Day 2014 campaign, we had the privilege of talking to small business owners across the state – bighearted people dedicated to providing for their...

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  • News April 01, 2014

    Think HQ works with Scanlon Foundation to launch groundbreaking social cohesion reports

    Think HQ recently worked with the Scanlon Foundation to help launch new research into migrant and community attitudes to social cohesion, identity and belonging.

    The Scanlon Foundation’s Recent Arrivals Survey and Local Area Survey - provide the first detailed findings in the last decade on the recent immigrant experience of Australia, and the first detailed research into social cohesion in specific local areas outside of Sydney and Melbourne.

    The launch event at Parliament House featured an analysis of the research findings, presented by Monash University Professor and report author, Professor Andrew Markus.

    Think HQ was engaged to manage media relations activity and facilitate live-streaming of the launch event.

    Coverage of the reports was secured across print (The Age, SMH) online (, radio (ABC Radio National, 2GB) and TV (Channel 10’s The Project, SBS News), even reaching as far as New Zealand (The New Zealand Herald, One News).

    Journalists interested in the research...

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  • News March 31, 2014

    Think HQ thrilled to help deliver DonateLife Week for second year running

    For the second consecutive year, Think HQ worked with the Organ and Tissue Authority to help deliver DonateLife Week, Australia's national awareness week for organ and tissue donation in Australia.

    The theme for this year's event was, 'Have the chat that saves lives,' with Australians encouraged to discuss their organ and tissue donation decisions with their loved ones.

    Think HQ collaborated with the Authority on a number of activities, including media relations, stakeholder engagement, event management and social media management.

    Key achievements for DonateLife 2014 included:

    • The launch of a new corporate partnership program, championed by inaugural partners ANZ, Australia Post, Linfox, Bupa and the Australian Automotive Association.
    • National television coverage secured during DonateLife Week - including stories on The Today Show
    • Coverage of the national Ministerial Launch (including this great story featured on SBS)

    Strong coverage of DonateLife Week across popular female...

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