News & Commentary Straight from Think HQ

  • News June 05, 2018

    Meet Jane

    Jane is a recent recruit to the senior leadership team of both Think HQ and Lumin. Jane has worked across corporate, advertising and not for profit. In her most recent position she oversaw the rebranding for The Tipping Foundation prior to the merger with House with No Steps, establishing the largest disability provider in Australia.

    Jane has stepped into the role of Business Development Manager at Think HQ’s sister organisation Lumin. Jane is instrumental part of the team at Lumin - bringing communications capacity building to a growing number of organisations in the social change and NFP sector.

    We sat with Jane to learn more about her extensive career.

    Working at Grey Worldwide for 15 years and moving on to not for profit The Tipping Foundation, what drives you professionally and what do you attribute your success to?

    I was at Grey Worldwide and worked through the ranks prior to being appointed Managing Director. I was MD of Grey Melbourne and Canberra for around 5 years of that...

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  • News June 04, 2018

    The Devil is in the Data?

    This year’s PRMC student forum explored how the communications industry interacts with, and leverages big data.

    Big data currently has an ugly media rap, creating fear and mistrust. Think Cambridge Analytica, and the noise around Google’s data practices. While questionable ethically, these are examples of the practical applications of data in communication. Data can tell businesses a story about consumers - providing insight into their preferences and behaviour, offering opportunities to create and deliver targeted communications. Sounds like a communicator’s dream, right? Or like Newscorp executive Peter Judd suggested, does it signal the end of independent thought, personal autonomy and even democracy?

    We didn’t leave with all the answers, but we did walk away with a lot to consider:

    • Don Sharples from Altometer Business Intelligence made it clear that the way we use and collect data is continually evolving with disruptive technology and our need to “surprise and...

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  • News May 16, 2018

    Meet Kate

    Meet Kate

    Kate McGregor is Think HQ’s newest Senior Account Manager. An award winning communicator, specialising in partnerships and corporate social responsibility, Kate makes a fantastic new addition to the team.

    Since arriving at Think HQ, you’ve gelled quickly with the team and really hit the ground running. What are your first impressions of Think HQ?

    I’m extremely impressed with everybody's passion and drive to work on projects with purpose. It’s a refreshing office full of bright ideas, quick wit and friendly faces!

    You’ve worked in corporate for most of your career, what spurred your decision to cross over and work in agency?

    I worked in agency land for 12 months in Auckland, which gave me a taste of agency life. I really appreciate how agile you can be working in this sort of environment. I also really like that there are often more diverse projects to work on. Think HQ has the appetite to keep the business moving at a fast pace, which is exciting. Most importantly joining...

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  • Case Studies May 15, 2018

    Chatting to young people about organ donation

    When was the last time you thought about organ donation?

    I’m guessing for a lot of you the answer is ‘I don’t even know’ or ‘this week but only because I watched an episode of Grey’s Anatomy’.

    For 1 in 3 Australians their answer would probably be ‘when I registered as an organ donor’ because that is how many are currently on the Australian Organ Donor Register.

    For the 510 families who lost a loved one last year and the 1,402 Australians who received a life-changing transplant the answer to this question would mean more to them than most.

    If you were to ask young Australians you’d most likely receive the first set of answers. Young Australians have the lowest rate of registrations as organ donors. Of Australians aged 18-24 only 8% are registered – 65% female, 35% male.

    As someone in this age group, until recently I probably would’ve given a combination of the ‘I don’t know’ and ‘Grey’s Anatomy’ answers. Through my internship at Think HQ though, with one of our clients...

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  • Commentary March 13, 2018

    What is Lumin?

    What is Lumin?

    The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.

    Created by communications agency Think HQ, Lumin is designed specifically for the social change and community sectors.

    Founder of Lumin and Think HQ, Jen Sharpe created the platform to empower and educate organisations in their communications efforts.

    “From working with clients in this space, we understand that the reality is many organisations don’t have the budget and resources to engage a communications agency, but desperately need this knowledge and guidance.”

    Lumin is designed to account for all levels of experience, empowering those who have little experience to learn the basics but also for those who already have some knowledge on the topic to build upon this.

    Video courses with Think HQ experts educate Lumin members on the basics of setting up a Facebook page, writing a media release, pitching to the press and more.

    Lumin provides...

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