News & Commentary Straight from Think HQ

  • News February 10, 2015

    Think HQ gets people talking in the lead up to Australia Day 2015

    In 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015.

    Think HQ was tasked with generating high-profile and in-depth media coverage that explored substantial Australia Day issues and themes, beyond the usual light-hearted ‘beer and barbecues’ discussion.

    Working with the NADC, Think HQ developed a list of case studies – past and present Australian of the Year winners and finalists - and story angles, which were pitched to targeted media as a variety of coverage opportunities: from op-eds and contributed content, to interviews and profile pieces.

    As a result, Think HQ secured 10 thought-provoking, engaging pieces of coverage in the lead up to Australia Day, covering issues such as the importance of celebrating cultural diversity, Australian’s sense of belonging, what it means to be Australian, and the significance of Australia Day’s date.

    Coverage appeared in a number of major news...

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  • Commentary February 09, 2015

    Communicating CSR value beyond data and numbers

    In 2014 we saw continued growth in the adoption and practice of Corporate Social Responsibility (CSR) across the globe, and its varied forms - shared value, inclusive business, B Corporations and others - featuring more prominently in corporate and business communications.

    This trend will no doubt continue in 2015, as businesses look to improve their economic performance in a climate that places increasing importance and corporate value on the impact a business has on people and planet.

    For business communicators, this provides both a challenge and an opportunity to inform and engage key stakeholders in a conversation about your company’s CSR.

    With the new year underway, it is a great time to consider how your company is engaging in the CSR journey, and particularly how it is communicating its CSR objectives and achievements.

    Reporting vs storytelling

    The practice of CSR reporting is vast and increasingly sophisticated, greatly enhanced by better data collection and analysis,...

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  • News January 15, 2015

    Think HQ joins IABC Victoria as event partner

    Think HQ is excited to join the Victorian chapter of the International Association of Business Communicators (IABC) for 2015 as its new events presenting partner.

    As part of the 12-month engagement Think HQ will assist the IABC in the planning and management of its popular and informative monthly events and seminars, as well as its annual Bronze Quills Gala and awards night, to be held on Wednesday May 20.

    Think HQ’s own Anna Chalko also sits on the IABC Victoria board.

    We look forward to meeting many Victorian communications practitioners at upcoming IABC events.

    For more information about upcoming IABC Victoria events http://vic.iabc.com

  • Commentary January 05, 2015

    Public Relations in 2015 and beyond

    As busy communicators, it is often not until the holiday period when we get the chance to sit down and reflect on our work. For many, this means an evaluation of past and current campaign progress and of the lessons that we have learned – what activity worked and what activity didn’t. It’s also when we look to the New Year and consider what our focus will be, and what emerging technologies or trends we can take advantage of.

    Here’s a few thoughts on what we might see emerge and grow in public relations for 2015.

    1. A picture tells a thousand words, but videos can say even more.

    With the rise of photo-focused platforms like Instagram, SnapChat and Pinterest, we are seeing the power of images for public relations and marketing. If 2014 was the year we truly saw images take over the web, then 2015 is going to be the year of the video.

    We’ve already had a preview of this phenomenon in 2014 with the emergence of the viral sensation that was the “Ice Bucket Challenge,” where videos...

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  • Commentary December 09, 2014

    The results are in: Not for profit sector delivers mixed bag of survey results

    Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.

    Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.

    Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.

    Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.

    Our findings revealed both good and bad news for the sector.

    SO, WHAT’S THE BAD NEWS?

    Budgets are tight…

    As expected, survey results confirmed that...

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