News & Commentary Straight from Think HQ

  • News April 01, 2015

    We're in the news! Tell it, Don't sell it: The power of storytelling

    Australians are known for our generous nature, which has given rise to a robust and diverse giving sector. We’re also characterised by our love of a good yarn – we like telling and hearing stories. It’s no surprise then, that storytelling is an incredibly effective means of communicating key messages for organisations and individuals, particularly in the charitable space.

    The power of storytelling cannot be understated, and mustn’t be confused with mere ‘reporting’.

    While facts, figures and reporting on impact are important, it’s the stories – and the right people to tell them – that are the most important components of any communications toolkit

    To read the full piece in Generosity Magazine click here.

    This article first appeared in Generosity Magazine and is reprinted here with permission.

  • News February 17, 2015

    Think HQ excited to work with the Prince's Charities Australia

    Think HQ has recently been contracted by Prince’s Charities Australia in an ongoing communications and marketing capacity.

    Prince’s Charities Australia (PCA) provides a coordinating presence for the Australian charitable endeavors of His Royal Highness The Prince of Wales.

    PCA’s new The Prince’s Lead Your Own Business program is the first project Think HQ has been involved in, which will provide twenty Australian Defence Force personnel transitioning to civilian life, with the opportunity to kick-start their own small business. The program soft launched on February 26.

    In addition to communications and marketing work on individual projects, such as LYOB, Think HQ will also work with PCA in an ongoing capacity on their communications strategy and management of social media platforms.

    For more information about Princes Charities Australia visit

    Read More
  • News February 10, 2015

    Think HQ gets people talking in the lead up to Australia Day 2015

    In 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015.

    Think HQ was tasked with generating high-profile and in-depth media coverage that explored substantial Australia Day issues and themes, beyond the usual light-hearted ‘beer and barbecues’ discussion.

    Working with the NADC, Think HQ developed a list of case studies – past and present Australian of the Year winners and finalists - and story angles, which were pitched to targeted media as a variety of coverage opportunities: from op-eds and contributed content, to interviews and profile pieces.

    As a result, Think HQ secured 10 thought-provoking, engaging pieces of coverage in the lead up to Australia Day, covering issues such as the importance of celebrating cultural diversity, Australian’s sense of belonging, what it means to be Australian, and the significance of Australia Day’s date.

    Coverage appeared in a number of major news...

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  • Commentary February 09, 2015

    Communicating CSR value beyond data and numbers

    In 2014 we saw continued growth in the adoption and practice of Corporate Social Responsibility (CSR) across the globe, and its varied forms - shared value, inclusive business, B Corporations and others - featuring more prominently in corporate and business communications.

    This trend will no doubt continue in 2015, as businesses look to improve their economic performance in a climate that places increasing importance and corporate value on the impact a business has on people and planet.

    For business communicators, this provides both a challenge and an opportunity to inform and engage key stakeholders in a conversation about your company’s CSR.

    With the new year underway, it is a great time to consider how your company is engaging in the CSR journey, and particularly how it is communicating its CSR objectives and achievements.

    Reporting vs storytelling

    The practice of CSR reporting is vast and increasingly sophisticated, greatly enhanced by better data collection and analysis,...

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  • News January 15, 2015

    Think HQ joins IABC Victoria as event partner

    Think HQ is excited to join the Victorian chapter of the International Association of Business Communicators (IABC) for 2015 as its new events presenting partner.

    As part of the 12-month engagement Think HQ will assist the IABC in the planning and management of its popular and informative monthly events and seminars, as well as its annual Bronze Quills Gala and awards night, to be held on Wednesday May 20.

    Think HQ’s own Anna Chalko also sits on the IABC Victoria board.

    We look forward to meeting many Victorian communications practitioners at upcoming IABC events.

    For more information about upcoming IABC Victoria events