November 10, 2016
- Work on communication projects that matter
- Diverse role including strategic communications, campaigns, events, digital and media relations
- High profile, PR and social change projects
- Great work environment and supportive team, with opportunity for growth and career progression
- South Melbourne location.
South Melbourne based communications agency - Think HQ - is looking for an experienced PR consultant to join the team as a Senior Account Manager.
We’re looking for a smart, strategic communicator with strong media relations, campaign planning and project management experience to join our team. Working with clients in government, not-for-profit and philanthropic organisations, you will lead project delivery and develop impactful communication materials that promote important social issues.
As a key contact point with clients, this role involves:
- PR campaign planning and creative direction
- Client and project management
- Content development
- Media relations
- Managing client social media...
October 05, 2016
Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.
Here are my top ten takeaways from the night.
1. University will not prepare you for work life
Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.
2. Learn how to be an active listener
You might think you have the answers and know the best way to do things, but you probably don’t. In the first...Read More
October 03, 2016
In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.
“The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.” Anthea Hancocks, CEO Scanlon Foundation
Our work to launch Australians Today involved:
- Creation of an interactive campaign site: see it here
- Media relations
- Stakeholder relations
- Event management for the report launch.
Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.
Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.
More than 120 attended the launch of...Read More
September 28, 2016 Our Group Account Director, Anna Chalko, is a media relations expert with over 16 years' experience in the industry.
You’ve worked in public relations for a number of years across corporate, government and now philanthropic sectors. What changes have you noticed in that time?
There’s definitely been a shift to more visual content and the use of social media has no doubt grown. Creative storytelling and good writing are still highly valued. Both are important when trying to make the complex, simple and interesting for the audience you are trying to reach.
Newsrooms are shrinking yet we’re being bombarded with junk news more than ever. What is your advice for not-for-profits who want to communicate their message effectively in the media?
We’re all guilty of succumbing to click-bait, but quality stories about issues that matter are still sought after, as are timely opinion pieces. Be clear on what your story is, and what it is that you ultimately want to achieve by telling it. Focus...Read More