December 12, 2016
In an increasingly competitive media market where there are fewer print media outlets and less journalists to pitch to, what actually makes news, and how can you get the best out of media to ensure your message reaches your target audience?
If you’re a communications professional operating in the media relations space, or you just want to know more about how this whole media thing works, here’s an opportunity to brush up on some old tricks while learning about the latest media developments and how you can use them to your advantage.
Alice Suter and Jenna Waite from Think HQ's PR team take you through this three-hour workshop workshop that will bring you up to speed and help you get the most out of your next media campaign.
You will learn:
- What makes news
- New media trends and how you can utilise them
- Top do’s and don’ts of writing for the media
- The difference between print, broadcast and online, and how to tailor your pitch for each
- The art of writing an opinion piece
- Interview and...
November 10, 2016
- Work on communication projects that matter
- Diverse role including strategic communications, campaigns, events, digital and media relations
- High profile, PR and social change projects
- Great work environment and supportive team, with opportunity for growth and career progression
- South Melbourne location.
South Melbourne based communications agency - Think HQ - is looking for an experienced PR consultant to join the team as a Senior Account Manager.
We’re looking for a smart, strategic communicator with strong media relations, campaign planning and project management experience to join our team. Working with clients in government, not-for-profit and philanthropic organisations, you will lead project delivery and develop impactful communication materials that promote important social issues.
As a key contact point with clients, this role involves:
- PR campaign planning and creative direction
- Client and project management
- Content development
- Media relations
- Managing client social media...
October 05, 2016
Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.
Here are my top ten takeaways from the night.
1. University will not prepare you for work life
Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.
2. Learn how to be an active listener
You might think you have the answers and know the best way to do things, but you probably don’t. In the first...Read More