December 15, 2016
Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.
You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?
The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.
I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!
The work culture in Mumbai is interesting,...Read More
December 14, 2016
A significant aspect of working in the digital space involves staying up to date with the latest trends and technologies that could be adapted for our clients. Hence, we sent our Digital Team to PAX Australia, an annual convention showcasing all the latest and upcoming trends in digital games, to investigate.
Our Lead Web Developer Antony shares his insights below.
Gamers are the new fundraisers
Know an enthusiastic gamer? They’re likely to be members of Twitch, an online platform where gamers can view live streams of other gamers in action – think PewDiePie but live stream.
Well-established gamers on Twitch can support the cause of their choice by hosting a gaming marathon, where they stay online and engage with their viewers for an excessive amount of time (12 hours or more), and viewers are encouraged to donate and share the event via social media.
A plus side is if the stream is for charitable purposes, Twitch will help promote it on their homepage. In 2015, the platform raised...Read More
December 12, 2016
In an increasingly competitive media market where there are fewer print media outlets and less journalists to pitch to, what actually makes news, and how can you get the best out of media to ensure your message reaches your target audience?
If you’re a communications professional operating in the media relations space, or you just want to know more about how this whole media thing works, here’s an opportunity to brush up on some old tricks while learning about the latest media developments and how you can use them to your advantage.
Alice Suter and Jenna Waite from Think HQ's PR team take you through this three-hour workshop workshop that will bring you up to speed and help you get the most out of your next media campaign.
You will learn:
- What makes news
- New media trends and how you can utilise them
- Top do’s and don’ts of writing for the media
- The difference between print, broadcast and online, and how to tailor your pitch for each
- The art of writing an opinion piece
- Interview and...