News & Commentary Straight from Think HQ

  • News December 12, 2016

    Media Relations Refresh

    In an increasingly competitive media market where there are fewer print media outlets and less journalists to pitch to, what actually makes news, and how can you get the best out of media to ensure your message reaches your target audience?

    If you’re a communications professional operating in the media relations space, or you just want to know more about how this whole media thing works, here’s an opportunity to brush up on some old tricks while learning about the latest media developments and how you can use them to your advantage.

    Alice Suter and Jenna Waite from Think HQ's PR team take you through this three-hour workshop workshop that will bring you up to speed and help you get the most out of your next media campaign.

    You will learn:

    • What makes news
    • New media trends and how you can utilise them
    • Top do’s and don’ts of writing for the media
    • The difference between print, broadcast and online, and how to tailor your pitch for each
    • The art of writing an opinion piece
    • Interview and...
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  • Commentary December 09, 2016

    Easy ways to boost your social media presence

    During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

    This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

    Use better images

    Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

    We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

    Find the face behind the story

    We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

    Make events digitally interactive

    With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

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  • News November 22, 2016

    Blurred Lines: The Convergence of PR, Marketing, Advertising and Digital Media

    Blurred Lines: The Convergence of PR, Marketing, Advertising and Digital Media, hosted by PRIA at RMIT brought together Trent Light of Dentsu Mitchell, our own Jen Sharpe of Think HQ, Jessica Humphreys of Social Concepts, Prue Bassett of Prue Bassett Publicity and Rod Fuller of Sentius. They shared with the audience their career journeys, the evolution of the communications industry and how their agencies have evolved and adapted to service their client needs.

    Some key points they shared:

    Integration is essential

    Campaigns are stronger when earned, owned and paid media communications are coordinated to reinforce messaging. A message repeated across media channels is more likely to be recognised. Trent said this reinforced the need for agencies to work together collaboratively and share their expertise, he has worked with as many as eight different agencies to execute a campaign.

    Agency evolution is a reflection of client need

    Clients increasingly appreciate the power of integrated...

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  • Commentary October 05, 2016


    Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.

    Here are my top ten takeaways from the night.

    1. University will not prepare you for work life

    Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.

    2. Learn how to be an active listener

    You might think you have the answers and know the best way to do things, but you probably don’t. In the first...

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