News & Commentary Straight from Think HQ

  • News June 25, 2019

    Meet Louisa

    “I wanted to work for a company that focussed on driving social change with purpose-led clients,” says Louisa Moy, on her new role at Think HQ.

    Louisa has joined Think HQ as a Digital Marketing Specialist, bringing agency experience across Australian and European markets, working with the Federal Government, IBM and Medibank. She possesses a deep understanding of the power data provides in shaping long-term digital strategies that work.

    At Think HQ, she will lead and develop digital marketing campaigns, including digital strategy and social media advertising. She holds a Bachelor of International Relations from Monash University and a Master of Brand Strategy and Marketing from Sup de Pub in France. Her skillset is a great addition to Think HQ, according to Founder and Managing Director Jen Sharpe.

    “As we continue our expansion from PR agency to full service, through an added focus on creative and marketing campaigning, Louisa’s expertise in audience segmentation, trend...

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  • News June 21, 2019

    Meet Ed

    Edward Connelly has joined Think HQ as an Account Coordinator.

    Edward, who holds a Bachelor of Communications from RMIT, first impressed the business as an intern late last year.

    So, as the business continues to expand this financial year, Founder Jen Sharpe said Edward was a natural choice to sign on full time.

    “Edward immediately demonstrated that he was a good fit for the business. Not only are his values aligned, but he’s a diligent, efficient worker who has already successfully worked across planning, social media, and public relations,” she said.

    “I’m very happy to have him on the team and we’re all excited to welcome him back.”

    Edward, who volunteers weekly at a homeless food van, said his goal was to undertake work that benefited not only himself, but others as well.

    “I’m happy to join Think HQ where I can do work of substance with good people,” he said.

  • News February 28, 2019

    Meet Aaron

    Our sister company Lumin, online learning platform for the social change sector to build marketing, fundraising and communications capacity, has welcomed Aaron McNeilly as Partnerships Manager.

    Aaron has returned to Melbourne after 18 months in London, and has recently completed a five-year appointment with the Prince’s Trust, formerly the Prince’s Charities Australia, where he helped establish the operations and diverse project portfolio. As Senior Corporate Partnerships Manager with The Prince's Trust UK, he managed a number of their largest corporate partners including: HSBC UK and their £2.4m Future Skills partnership; Bloomberg; Morgan Stanley and the Royal Mail Group.

    Aaron brings more than a decade of cross-sector experience in partnership relations, operations management, fundraising and successful project delivery. He has an education in Product Design Engineering (Hons) and Sustainability.

    He has helped shape policies and communiques furthering youth entrepreneurship on...

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  • Commentary February 12, 2019

    Digital Video: 5 Things to think about when advertising across SVOD platforms

    By Phil Benedictus, CEO Benedictus Media Buying & Planning

    The world of TV and video content viewing is changing rapidly. While Free-to-Air TV’s numbers have been steadily in decline the last few years, Australians have never watched so much video content.

    This is down to the rise of Streaming Video on Demand (SVOD) across catch-up TV, paid streaming services like Netflix, social platforms like Youtube and Facebook, with connected, internet-enabled TVs now commonplace in our homes and mobile video consumption soaring.

    Over 13m Australians have access to some kind of paid SVOD platform. Youtube is visited by twice as many Aussies each month than Instagram and is the world’s 2nd largest search engine. SVOD is forecast to account for 40% of TV consumption by 2020.

    And with video consumption increasingly fragmented, digital platforms are increasingly key to reaching your target audience. Here are 5 points to think about when buying digital video.

    • Viewability– what percentage of the...
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  • News January 31, 2019

    Meet Grace

    Grace Quinn joins the team as Account Services Manager from the Level Crossing Removal Authority, with experience in media strategy, event management and stakeholder relations in a slew of high-profile government projects.

    Quinn will work across the Creative & Interactive, Public Relations, and Content and Strategy teams to assist in the delivery of integrated projects for clients of the full-service agency.

    Quinn’s experience in emergency services and major construction projects make her no stranger to high stress and time sensitive environments.

    “I love working on projects that empower the community to make informed decisions, and I feel that the prospects at Think HQ will enable me to go further with this,” Grace said.

    “I chose Think HQ because they’re a company that stays true to their values - a rare quality in this day and age, that means everyone is genuinely passionate about the projects they’re working on,” she says.

    Jen Sharpe, Founder and Managing Director of Think HQ is...

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