News & Commentary Straight from Think HQ

  • Commentary November 28, 2018

    My internship so far...

    By Think HQ Intern Jacinta Leppik.

    Choosing an organisation to complete an internship with is a big decision, I see my first internship as the starting point of my public relations journey. I was looking for an organisation that allowed me to gain practical experience working on projects I am passionate about. Think HQ’s internship program stood out as they offer an opportunity to research a line of enquiry and create content while working with organisations that have a positive social impact.

    On my first day, the whole team made me feel welcome, and the new workplace nerves quickly subsided. During my placement so far at Think HQ I have been developing copy, scheduling social media content and preparing media lists. I am using the skills I have acquired during my studies and learning to use specialist programs that are essential in the public relations industry.

    The benefit of interning for a full-service communication agency is being exposed to the work of a diverse team as they...

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  • Commentary September 18, 2018

    How to successfully manage an accessible event

    By Think HQ Senior Account Executive Lauren Stanhope.

    The goal of any successful event is to ensure your guests enjoy themselves, and that means ensuring they are comfortable and catered for. Around 4 million Australians live with disability, so ensuring your event is accessible is vital.

    Here at Think HQ we manage a range of events, including breakfasts, conferences and workshops. There is a lot to keep track of when planning and running an event, and something like accessibility can feel intimidating if you don’t have a lived experience of disability.

    But don’t worry; we’ve assembled our top tips to help you ensure all your guests have a great experience.

    1. 1. Site visits are essential
    2. Many people don’t realise exactly what is required for an accessible event and while venue managers may believe their venue meets all your accessibility requirements, it definitely pays to view the venue in person to assess its suitability.

      Only consider venues that allow people to enter, exit and...

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  • Commentary September 11, 2018

    As an influencer…

    Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.

    At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.

    Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.

    At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.

    Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.

    “Micro influencers have bigger opportunity to make change. They have smaller communities of...

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  • News June 20, 2018

    Meet Gaspar

    Originally from Hungary, Gaspar worked in London for over 6 years at Havas and DDB Remedy. Gaspar's appointment as Art Director strengthens our growing creative team.

    You’ve mentioned that you’re passionate about concept development. Can you tell us about the creative process and some campaigns you have worked on?

    Coming up with a great idea or concept is like distilling a good and strong spirit. You will use lots of ingredients in the making, but at the end it will be crystal clear and will have a good kick.

    I was lucky enough to work with great teams throughout my career and we created some interesting work we are still proud of. Recently, with my previous Copywriter pair, we created a cartoon character who educates kids and adults about haemophilia and helps little ones communicate the condition with their peers. Unfortunately, there's still a stigma around this disorder.

    Coming from an advertising background, can you tell us about the value of full service agencies?

    The biggest...

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  • News June 06, 2018

    Meet Neil

    We spoke to Red Agency founder Neil Travers, Think HQ’s Strategic Advisor.

    You career has spanned Burson-Marsteller in Hong Kong, Director of Pacific Strategies and Founder of Red Agency. What aspect of your career gives you the most satisfaction?

    After many years working as an in-house PR practitioner in both government and private sectors, the move to finally back my judgement and establish my own agency bought home the incredible challenges faced by thousands of small start-up professional services firms. It raised questions like “what are the services you are actually offering?”, “What is your real point of difference to many other great agencies, big and small?”, “How do you establish smart processes and systems that will turn a ‘one man band’ into a viable business?” – the list goes on.

    Successfully navigating these start-up issues to build an agency - one that delivers effective work to appreciative clients and became known in the industry as a great place to work – that is...

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