March 13, 2018
What is Lumin?
The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.
Created by communications agency Think HQ, Lumin is designed specifically for the social change and community sectors.
Founder of Lumin and Think HQ, Jen Sharpe created the platform to empower and educate organisations in their communications efforts.
“From working with clients in this space, we understand that the reality is many organisations don’t have the budget and resources to engage a communications agency, but desperately need this knowledge and guidance.”
Lumin is designed to account for all levels of experience, empowering those who have little experience to learn the basics but also for those who already have some knowledge on the topic to build upon this.
Video courses with Think HQ experts educate Lumin members on the basics of setting up a Facebook page, writing a media release, pitching to the press and more.
Lumin provides...Read More
December 19, 2017
You came to Think HQ after having spent much of your early adulthood travelling and living abroad, how has this experience helped shape your career?
Leaving a small town in New Zealand in my early 20s, I wasn’t in a hurry to pursue a career until I was sure I knew what I wanted to do. Spending quite a few years really absorbing other cultures and ways of life gave me a tremendous amount of perspective and respect for the journey of others. Travel can be incredibly self-reflective- and this time enabled me to really define who I was, what motivated me, and what my values were. Some notable experiences in South America and South East Asia solidified my interest working within the social impact space- I then launched into my career, like a bull out of the gates!
I’ve slowed down a bit more now and learnt to enjoy and reflect on each stage of my career journey. I figure that you spend such a big part of your life working and you will feel much more fulfilled if your values and ethics...Read More
December 19, 2017
Australia’s generosity is declining. A lack of spending recorded in recent months leaves us thinking about the impact this may have on the social change sector during the festive season.
The Charities Aid Foundation World Giving Index 2017, released in September, ranked Australia sixth across the globe. That’s a drop of three places, knocking Australia out of the top five. We’ve been overtaken by Myanmar, Indonesia, Kenya, New Zealand and the USA.
The outcomes of the 2017 CAF Giving Index, and low consumer spending, highlight the need to challenge thinking on how we frame giving for Australians who aren’t in a position to give money to charity. There are many opportunities to encourage Australians to participate in alternate ways and continue the dialogue about how Australians can make an impact at this time of year.
For many not-for-profits, volunteers form the foundations of their organisations. The Australian Charities report 2016 found that 1.3 million Australians are employed...Read More
December 18, 2017
Think HQ attended the 2017 GLOBE Community Awards – a night to celebrate the successes of individuals and organisations working with and in Victoria’s LGBTI community.
In recognition of the need to highlight the good in our community, and to support LGBTI people being positively represented in the media, we sponsored the Think HQ Media Excellence Award.
Raising LGBTI issues in a newsroom can be a difficult task, and when they do make the news - LGBTI people are often reported on as victims. The Think HQ Media Excellence Award recognises journalists who report on issues that directly affect the LGBTI community. We congratulate Mark Kearney from the Bendigo Advertiser who won the 2017 Award.
Through the Advertiser, Mark has been sharing the stories of voices that are otherwise usually unheard – LGBTI individuals in regional Victoria – in the lead up to the postal survey on same-sex marriage.
“This year has been, as a journalist, at times a trying one and at other times a simply...Read More
December 18, 2017
By Jen Sharpe
2017 has been a year of significant growth, work and achievement.
We were recognised as Medium Consultancy of the Year and awarded Health Campaign of the Year (DonateLife Week) at the 2017 Victorian Public Relations Institute of Australia (PRIA) Golden Target Awards. We were then highly commended at the 2017 PRIA National Golden Target Awards.
Judged by our peers in the Public Relations industry, this recognition is reaffirming of the quality of work we produce and the skill of our team. This also followed recognition as finalists in the 2017 Mumbrella Comms Con Awards for Best Government Relations Campaign.
I’m proud of the passionate and proactive team I have, and it’s cause to reflect upon the impact our work has had. I founded Think HQ to create smart communications for projects that matter – and to think that 42,000 people joined the Australian Organ Donor Register during our 2016 campaign is remarkable. Each of those people could one day save or transform...Read More