January 28, 2020
By Lauren Everett
Media relations is about understanding how the ever-changing media landscape operates, and knowing what journalists want, to effectively generate editorial coverage.
Which is important, because editorial is a powerful tool. It builds credibility, leveraging an independent source to communicate a message, often with a greater depth of information when compared to advertising. When done right, earned coverage can deliver impressive results and help journalists tackle their everyday pressures.
1. Timing is everything
To get your story in the news and keep a good relationship with whoever you’re pitching to, think about their editorial schedule before picking up the phone or sending in a pitch.
The general rule of thumb is to send your pitch before the journalist decides what they are going to cover for the day, between 7.30 am and 10 am.
That said, media pitching isn’t a blanket approach and will differ depending on the medium’s news cycle. Check what time...Read More
January 08, 2020
The bushfire threat is terrible and ongoing. Like all Australians, we are thinking of our loved ones impacted by fire, and all we’ve lost: the people, homes, animals and natural assets. We’re thankful for the emergency services, responders and governments that are slogging their guts out to help them. We know we’ll get through this together.
Here are some ways you can help others – and, importantly, yourself – during bushfires.
Cash donations are the best way to help from afar. (Donations of good create the administrative burden of distribution.) Obviously not everyone can give, but every little bit helps.
Give to Red Cross.
Give to the Victorian Bushfire Appeal.
Give to Wildlife Victoria.
2. Get ready and stay ready for the risk of fire
There are some simple steps you can take to be ready in the event you come under threat from bushfire:
- Prepare and practice a bushfire plan – know where you’ll go and how – visit cfa.vic.gov.au for more.
- Follow advice from emergency...
January 07, 2020
I started a public relations internship with Think HQ in July because, with one year left of my degree and a highly competitive industry awaiting me, I wanted to distinguish myself, expand my knowledge and experience a deeper insight into the dynamic world of public relations.
I was immediately attracted to Think HQ’s values, clients and meaningful projects they have delivered to help create positive social change. Their work with the Organ and Tissue Authority, Respect Victoria and projects with Department of Social Services were notable projects that stood out to me.
After overcoming some first day nerves, meeting the team and developing a deeper insight into the numerous projects that Think HQ work on that truly make a difference, I knew I was in the right place.
As my internship came to an end, to my delight I was offered work 4 days a week with Think HQ, that I have balanced with my studies and other commitments. This was a rewarding and exciting moment, and...Read More
December 14, 2019
Think HQ and the Victorian Department of Education have launched the 'Teach the Future' campaign – aimed at driving teacher recruitment.
The campaign, which debuted on Australian TV screens, features different scenarios where teachers are making a difference in their students’ lives. It includes a 30’ edit across TV and cinema, a 15’ edit on TV and video on demand, 6-15’ edits airing on social channels, and radio, digital, press, OOH, print collateral and event branding.
Teach the Future appeals to potential teachers by showing a career full of pride and making a difference in the lives of future leaders, as well as good wages and steady career progression.
The campaign has kicked off with a focus on school leavers, undergraduates, recent graduates and their influencers, directing them to a website to learn more about a teaching career.
Campaign effectiveness will be measured through a combination of the percentagereach of the target audience, website hits, overall campaign feedback.Read More
December 13, 2019
This has been an amazing year here at Think HQ. We’re so proud of all the work we’ve done and we’re endlessly thankful to our clients and partners for providing us with the opportunity to work with them on these important projects.
Here’s a summary of our 2019:
- We moved into our new office space with in-house studio.
- We worked with the Department of Education and Training Victoria to launch our largest-ever TV-led advertising campaign appealing to potential teachers by showing a career full of pride and making a difference in the lives of future leaders.
- CultureVerse joined the Think HQ group as specialty arm for diverse communications.
- We completed the first leg of the Financial Fairness Roadshow for the Australian Financial Complaints Authority. Hitting 30 locations across four states, covering over 6500km with accompanying PR to support the activations reaching over 4,200,000 people.
- We worked with the Victorian Managed Insurance Authorityto launch their new Strategy 2024...